MS Regional Chamber of Commerce Inspires
Companies to Use Circular Processes
‘Circular economy’ is a term that has become increasingly common lately, a trend that is likely
to continue. Although we hear this phrase often, many of us are unsure exactly what it means.
The end of August marked the beginning of another event organized by the StartUp MSK
association, Design Sprint. The three day workshop involved teams of participants presenting their
innovative business projects, cooperating and receiving valuable feedback.
The participants prepared 5 separate projects
spanning different fields of business. These projects
included the aquaponie project, accounting in
the 21st century, innovative jump rope training, and
two service shops and applications- one for athletes
and the other for event organizers.
The first day consisted of participants defining their
business goals and the questions they would need to
answer throughout the Design Sprint workshop. It was
one of the toughest days for the participants. They
spent the entire afternoon explaining and defending
their intentions in front of a jury of experienced
and dissected the business plans from multiple
perspectives. On the second day, participants came up
with possible solutions for their products and services
and decided on a single one to turn into a prototype.
Throughout the third and final day, the participants
created a prototype of their product with the purpose
of testing the effectiveness of their plan and gathering
feedback from real customers. Participants had to
conduct a test interview, which would allow them to
garner feedback on the impression of their product
and its business model given from the customer. This
evaluation gives the participant experience upon
which they can reflect on when designing a product or
a business model in the future.
Three days filled with intensive and creative work are
now behind us. However, it was also only a taste of
what business and innovation really entails. The design
process requires a lot more dedicated work and
customer testing for a product to be fully fleshed out.
I believe that we have prepared the participants of
the Design Sprint well for this.
CEO Start Up
POSITIV 3/2022 ǀ 35