Czech Gastronomic Gem
The Remoska® electric baking dish is well known and very popular in our market. Its production
started around 1957. Soon after it found great popularity in Czech households because of its
versatility in preparing all kinds of food combined with its long life and easy operation and
maintenance. Remoska is in the hands of two Czech owners, one is Ing. Petr Vaněček, the other is
Zdenek Sartoris, with whom we talked about the company’s vision and the new production hall.
Mr Sartoris, the first Remoska saw
theworld exactly 65 years ago. Today,
this purely Czech product can be
found in homes all over the world.
What do you think is the reason for
Remoska has secured its success by
its originality, simplicity and quality of
food preparation. They say that the best
things are often the simplest, and this
is particularly true with the Remoska ®
baking dish. The simple principle of
heating from the top, which provides
perfect heat distribution over the
entire surface of the aluminium bowl,
is the guarantee of perfectly cooked
food and, in fact, the magic behind our
The chefs in the UK discovered this
magic already back in 2001. Back then,
our biggest rival was the microwave.
Today, the situation is a little more
complicated and the microwave has
been joined by many other competitors
like multicookers, rice cookers and
bread ovens. Entering other markets
is much more complicated today, yet
our company has managed to grow not
only in the Czech Republic and the UK,
but also in Poland, Germany and even
as far away as Australia.
Last year you welcomed several new
products to the family. Remoska Dua,
a hot air fryer, a contact grill and
stainless steel cookware. How does
creating a new product work, where
do the ideas come from?
Five years ago, we decided to change
our entire strategy. Our aim is now
to change the perception of the
word ‘REMOSKA’ from a synonym
for a baking dish to a brand, and thus
open up greater possibilities for the
development of the entire company.
The cornerstone of the new strategy
was to add new product lines. Our
baking dish was the first one. After much
discussion, we came to the conclusion
that the baking lid itself was a stroke of
genius. So we started down the path
of adding more lids. The goal was to
transform a ‘single-purpose’ baking
dish into a multifunctional kitchen
appliance. The first addition to the
family was the Remoska ® Tria, which
can bake, cook and stew. In addition,
last year we answered customer
demand for a ‘no non-stick’ version
and launched the new Remoska Dua,
which combines baking with cooking.
We also want to expand into other
but the majority of our production is
to be filled with cookware. Clients will
soon see this cookware on the shelves
not only under the Remoska ® brand, as
we also want to attract other domestic
and foreign brands to move production
back to Europe.
Our plan is to build a new research
and development centre in Kopřivnice.
In this centre we should develop
popular home appliances which is why
we added the first hot air fryers and
a contact grill to our portfolio.
new products that will meet the high
standards of today‘s customers.
Personally, I am also looking forward
to the opening of a culinary centre. We
want to raise awareness in the region
that everything from our traditional
brand is produced just below the Beskid
Mountains and at the same time make
people develop their culinary skills
through interesting courses.
You are building a new production
hall in Kopřivnice for approximately
CZK 150 million CZK. The same
amount will be spent on technological
equipment. By how much percent
will your production expand thanks to
the new acquisition and what else will
the hall bring?
Our production capacity will increase
approximately five times. However, we
will not only be producing baking pans,
Mr Sartoris, thank you for the interview.
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