BUSINESS

Mým úkolem je firmám proces inovace nastavovat a vést je v prvních krocích. Zároveň v této oblasti spolupracuji se dvěma významnými institucemi

Moravskoslezského kraje, kterými jsou

Moravskoslezské

inovační

centrum

– MSIC a IdeaHUB. Společně s dalšími experty vytváříme základ sítě, která

malým a středním firmám v této oblasti

efektivně pomáhá.

MSIC umí vytvářet platformy a podmínky

pro setkávání a spolupráci zástupců firem

a expertů na inovace. Zkušení mentoři

moderují proces inovace ve firmách s využitím jednoduchých metod, jako jsou Lean

Canvas, Business Canvas, Design Sprint

apod. Tyto metody umožňují strukturovaný, systematický a efektivní postup při

vytváření inovací. Díky týmu IdeaHUB a jejich metodikám hodnotové analýzy a TRIS

pak umíme podpořit vytváření unikátních

technických řešení a výrobu prototypů

s následnou validací na trhu. Náš tým New

Dimension při této spolupráci trénuje a rozvíjí experty, inovační týmy a lídry, aby výše

uvedené aktivity ve firmě „Inovace“ zvládli.

Nejsou to náročné věci, ale mnoho firem je

z různých důvodu neřeší. Toto se společně

snažíme měnit. Jak to vidíte vy?

Innovation Will Become

the Driving Force Behind the Evolution

of the Moravian-Silesian Region!

Most of our readers know the situation the Moravian-Silesian Region is in. Mining activities are being

attenuated and heavy industry is on the decline. The region is currently undergoing some big changes,

and in the next 10 years, these changes will only get larger. A big number of companies are dealing with

market loss and are searching for new possibilities to apply their potentials. Many new businesses will

be created, and they will expand upon market opportunities. Many companies will also go bankrupt,

or will not reach their conception at all. It will be mainly those that can follow and work with innovation,

that will hold their ground. What these firms need to first understand is what innovation actually is,

how it can be harnessed for business growth and how to make its process a company strategic routine.

People have different conceptions

of innovation. Some view it as an

improvement, some as a new technical

solution, others as a new product or

service. Personally, I perceive innovation

as the discovery of new real estate on the

market, as the creation of a unique solution

and new value for the customer, for which

they are willing to pay. My ex-colleague

used to say: “Patent offices are full of

great ideas and solutions, but only a small

percentage of them become implemented

as innovations.”

Innovation can also be expressed in this

mathematical formula: I=Id x SO. It says

that the success of a product or solution

is equal to the idea multiplied by the

seized opportunity, and we all know how

multiplying by zero works…

How to spawn and direct innovation

in companies? All businesses should

essentially be a combination of two

companies. The Realization Company,

that generates money in the present and

allows the business to stay afloat, and the

Innovation Company, that prepares for

3-5 years in the future. Each one of them

should have their own processes, activities

and resources.

Big companies have entire departments

focused on innovation and development.

Star-ups, small, and medium sized

businesses are, however, more interesting

for the Moravian-Silesian Region, as they

can bring about necessary change. Most of

these businesses unfortunately direct their

innovation through intuition, and so their

effectiveness is low. This is because their

innovations are often created by their owners

or individuals, who are forced to take on the

role of an expert in whatever they have left of

their free time. Companies do not have well

defined innovation strategies, lack trained

and prepared personnel, fail to create the

conditions and space for innovation and

do not use easy and accessible methods and

tools.

My task is to set the stage for a company’s

innovation process and to guide them in

their initial steps. I work with two major

institutions from the Moravian-Silesian

Region in this field, the Moravian-Silesian

Innovation Center - MSIC and IdeaHUB.

Together with other experts, we create the

base of a net that effectively helps small and

medium businesses in this area.

MSIC can create platforms and conditions

for meetings and cooperation between

company representatives and experts in

innovation. Experienced mentors moderate

the innovation process within the companies

with the help of methods such as Lean

Canvas, Business Canvas, Design Sprint,

etc. These systems allow for a structured,

systematic and effective approach to

innovation conception. Thanks to the

IdeaHUB team and their methods for value

analysis, and TRIS we can then support the

creation of unique technical solutions and

production of prototypes that have market

validation. Through this cooperation, our

New Dimension team develops its experts,

innovation teams and leaders, so that the

aforementioned activities can be handled

well by the “Innovation Company.”

These matters are not very “difficult,”

regardless, many companies simply do not

consider them, and that is what we try to

change. How do you see it?

Text: Miroslav Marek, expert inovací

Foto: New Dimension, s.r.o.

www.newdimension.cz

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