Černá Louka Is Full of Color, Mainly Green
STYLE
www.posiv.cz ǀ 103
If you had to introduce Černá Louka
to someone,who has never heard of it
before, how would you approach it?
I would describe Černá Louka (which
translates to “Black Meadow” in Czech)
as a colourful place with lots of greenery.
The atmosphere in the area is very relaxing,
and it is surprisingly close to Masaryk square.
This fairground holds a rich history and enjoys
a strategic location in the heart of Ostrava.
Our neighbours also contribute greatly,
and I believe that together with them, we
are constructing a popular public space.
Last year, the MAPPA atelier revealed their
conception of the development of our area,
which takes into account the city’s current
needs and makes great use of the space.
What amenities are available for both
locals and visitors at Černá Louka?
From the business point of view, Pavilion
A is most important for us. It serves as
a venue for our exhibitions, fairs and client
events. Additionally, the complex features
a childrens’ playground, a community
garden, the popular seasonal bistro called
Pavilion, and a beautiful walkway that
conveniently connects to a path leading to
the shipyard or the Silesian Ostrava castle.
Most of your work still revolves around
organising fairs and festivals. What
makes the events hosted at Černá Louka
distinctive and unique?
When organising sales exhibitions and fairs,
staying updated on trends, industry news,
competition and attendee preferences is
crucial. Our goal is to establish ourselves as
the most influential fairgrounds in the region,
providing exhibitors with high quality and
affordability, all while ensuring a positive
experience for visitors. In the future, we
plan to expand into hosting professional
conferences while maintaining favourable
conditions for subsequent exhibitions.
As you mentioned, Černá Louka does
not solely organise fairs , but also
accommodates events for clients who
rent our space. In this context, what
functions do you and your team fulfil
during these events?
In this case we usually help our clients with
production and technical support, logistics,
or marketing support. We are gradually
modernising the space, furniture and
technical equipment. Our team has lots of
experience, in this regard, my colleagues
are often a lot more experienced than even
me. I believe that our commitment and
enthusiasm are the reasons why our clients
like to return to us. I would like to take this
time to invite the readers to the autumn
exhibition season (which will feature fairs
such as Svatba, Kreativ, Student a Job and
Hradní Hodokvas (Castle Feast)), and even
though it may seem early, I would also like
to invite them to the Ostrava Christmas
exhibition.
You have gained experience within
the industry of event management
for many years now, and you all used
to work as a business and marketing
manager in Dolní Vítkovice. What part
of event production and management
do you enjoy most?
I enjoy the people. People are by far the best,
most interesting, and most inspirational part
of my job. This includes my colleagues,
business partners and the visitors. People
are also the most complex part of my job,
however, that is a topic for another time.
Černá Louka
Is Full of Color, Mainly Green
Most of Ostrava’s visitors and cizens consider Černá Louka as primarily a venue for trade fairs
and exhibions. However, the complex has been providing a diverse range of sports, cultural and
leisure events for a while now. During the covid pandemic, the exhibion and events sector faced
signicant challenges. Nowadays, Černá Louka has made substanal progress in its recovery.
Miriam Lehocká, the Business and Markeng Director of Černá Louka, described their recovery
process as “taking a deep breath and seng a clear goal.”
“
This fairground holds
a rich history and enjoys
a strategic locaon
in the heart of Ostrava.
”