in Small and Medium Businesses
“Don’t wait for the storms of your life to pass. Learn to dance in the rain.” – Steve Jobs
Small and medium-sized companies
have many options which allow them to
grow and push their business to the next
level. One of these development paths
is the systematic innovation of products
and services. This method allows
entrepreneurs to handle trying times and
changes that affect their futures.
Within our company the innovation
process, with which we direct the future
of our business, is placed on the same
pedestal as operative processes that earn
us money in the present.
as a company, are able to grasp and
effectively work with. In processing
specific themes we make use of the socalled Lean Canvas method, thanks to
which we reach a clear definition of the
problem we are trying to solve, and for
whom we are solving it for. In addition to
that, we also look for innovative solutions
that offer our customers the highest
possible added value. It is in this way
that we are able to analyze the financial
plan of realization for certain products
and evaluate the risks embedded in their
development and market introduction.
One of the core activities of our innovation
process is the August Innovation Week.
We use this workshop as an opportunity
to go through new developments in
the market and discuss those which we,
The results of this process include a list of
innovation intentions, which is then evaluated
by a team of specialists who highlight
priority goals. For example, this year we
found 6 product innovation opportunities,
3 of which were determined to be priority
goals. These were labeled as: students from
schools, computer digitization and company
culture within the walls of offices and halls.
Our main success criteria was to develop
products in a way which would truly solve the
issues that our clients are facing.
One important aspect of our development
approach is repeated prototype testing in
real customer scenarios. We realize that
only our customers can help us understand
how to best adapt our product development
to their needs. Our tests are conducted
physically, as well as online, which allows
us to lean on specific data points in our
decision making. Another core activity in our
innovation process is the January strategic
workshop. As part of this annual event,
we focus on revising and coming up with
new strategies for company development.
Products which have successfully entered
the testing stage become strategic projects.
New development teams are created,
which take large strides in pushing the
projects forward. Then, throughout the year,
every month we share data about project
advancements, put the final touches on
finished projects and reach into our backlog
for the next priority goal.
The methodology of our work in
development always keeps us pushing
forward and never leaves us lagging
behind, so that we can be competent
partners for our clients. This process of
driving innovation is working well for us,
and we adapt it to and help implement it
into the operation of our clientele, which
includes a range of small to medium-sized
Managing and business director
New Dimension, s.r.o.
Text a foto: New Dimension, s.r.o.
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