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Best of British Cars (B of B Cars) has been a prominent local piece of British culture. This

authorized sales and service dealership, dealing with the legendary car brands Jaguar and

Land Rover (JLR), is continuing to grow and develop its operation. What is the current status

of British car brands in the Moravian-Silesian Region and what changes can current and new

customers expect in the next couple years? Owner and manager of B of B Cars, Ing. David

Kiša, gave us a closer look into the world of Jaguars and Land Rovers.

Mr. Kiša, how is B of B Cars handling

the current situation of the automotive

industry?

Well, we are following our own path

in adapting to new challenges, like we

always do. Our operation relies on

manufacturers and importers, and the

situation is currently quite turbulent.

However, we have always relied on

our quick adaptability, which is one

of our biggest advantages. Instead

of complaining, we focus on getting

the most out of our clear cut relationship

with Jaguar Land Rover. Sometimes,

we would love nothing more than to

travel to one of the JLR manufacturing

plants in England or Slovakia and help

construct the cars ourselves, but this is

unfortunately not possible.

care for their demanding customers. We

can expect the full electrification of Jaguar

and an expansion of the Land Rover

model line. I cannot disclose more than

that at the moment.

You are probably referring to current

issues regarding the delivery dates on

new vehicles, am I right?

Yes, that is one of the biggest difficulties

we are facing right now. The demand

for our technologically advanced

models is very high, the Range Rover,

Range Rover Sport and Defender lines

in particular are highly sought after.

These models are also very popular

globally, which can lead to delays in

component delivery. Nevertheless, the

manufacturer is facing this issue head

on, and I am convinced that they are

doing whatever they can to mitigate it.

Fortunately, the situation seems to be

getting better now.

How do you achieve this?

Through events and cooperation. There

are things that cannot be purchased with

money, events which cannot be attended

without an invitation. We want our clients

to feel extraordinary, exceptional and

proud. We offer exclusive experiences

such as tickets to the preview of a new

Bond movie, attendance at the fashion

show of leading Czech designer Beata

Rajská, VIP seats at the Baník football or

handball stadium, and much more. To

a certain extent we operate as a sort of

unique experience provider.

Jaguar Land Rover is preparing even larger

changes for us though, is that right?

You are absolutely correct, and this is also

one of the reasons why I am optimistic

about the future. JLR’s “Reimagine”

strategy and new direction of “modern

luxury” aims to make them the most

sought after manufacturer of luxury

vehicles, and provide the best possible

Your company is well known for

providing high quality services.

Our relationship with the customer does

not end after they purchase a vehicle. In

fact, that is where it begins. We open the

doors to a luxurious world that the British

royal family and the world’s top athletes

are part of, and offer it to our clients

within the Czech environment. We want

to offer this great historical legacy to the

people that have entrusted us to fulfill

one of their material dreams, to our

customers.

At B of B Cars you also work on projects

that, at first glance, have little in

common with the sale of luxury vehicles.

Can you tell us more about this?

Thank you for asking. First of all, selling new

vehicles will always be our primary form of

business. However, if we continue to be

successful, we will continue to develop

new additional automotive projects. Not

only is that something we enjoy doing,

but it also generates added value for

our customers. One of these endeavors,

for example, is our racing team, which

now has three special edition vehicles

for endurance races. Anyone interested

can join us at official races or circuits.

We also have an interest in purchasing,

renovating and then selling classic cars

and youngtimers. Recently, we had to

purchase special premises to further

develop this passion of ours. Furthermore,

we are working with the British Chamber

of Commerce to prepare a special event

featuring historical and contemporary

British vehicles for the Spring of 2023.

Your clients have a lot to look forward to.

Definitely. All of these accompanying

endeavors represent our efforts to

provide our customers with something

more. I strongly believe that B of B Cars

clients are the most cared for, and they

deserve it.

This has to require large staff and

financial resources.

That is true. However, we believe that it

is an investment that will pay off in the

long run. Ultimately, it is our people who

do the most critical work, not money.

I firmly believe that outsourcing even

a fraction of what we do would not yield

the same result. At B of B Cars, we are all

devoted to providing the best possible

services. Our long term employees have

proven that they can deliver quality

worthy of representing the Jaguar and

Land Rover brands.

Mr. Kiša, thank you for the interview.

Text: redakce

Foto: Jiří Vaněk

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