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Best of British Cars (B of B Cars) has been a prominent local piece of British culture. This
authorized sales and service dealership, dealing with the legendary car brands Jaguar and
Land Rover (JLR), is continuing to grow and develop its operation. What is the current status
of British car brands in the Moravian-Silesian Region and what changes can current and new
customers expect in the next couple years? Owner and manager of B of B Cars, Ing. David
Kiša, gave us a closer look into the world of Jaguars and Land Rovers.
Mr. Kiša, how is B of B Cars handling
the current situation of the automotive
Well, we are following our own path
in adapting to new challenges, like we
always do. Our operation relies on
manufacturers and importers, and the
situation is currently quite turbulent.
However, we have always relied on
our quick adaptability, which is one
of our biggest advantages. Instead
of complaining, we focus on getting
the most out of our clear cut relationship
with Jaguar Land Rover. Sometimes,
we would love nothing more than to
travel to one of the JLR manufacturing
plants in England or Slovakia and help
construct the cars ourselves, but this is
unfortunately not possible.
care for their demanding customers. We
can expect the full electrification of Jaguar
and an expansion of the Land Rover
model line. I cannot disclose more than
that at the moment.
You are probably referring to current
issues regarding the delivery dates on
new vehicles, am I right?
Yes, that is one of the biggest difficulties
we are facing right now. The demand
for our technologically advanced
models is very high, the Range Rover,
Range Rover Sport and Defender lines
in particular are highly sought after.
These models are also very popular
globally, which can lead to delays in
component delivery. Nevertheless, the
manufacturer is facing this issue head
on, and I am convinced that they are
doing whatever they can to mitigate it.
Fortunately, the situation seems to be
getting better now.
How do you achieve this?
Through events and cooperation. There
are things that cannot be purchased with
money, events which cannot be attended
without an invitation. We want our clients
to feel extraordinary, exceptional and
proud. We offer exclusive experiences
such as tickets to the preview of a new
Bond movie, attendance at the fashion
show of leading Czech designer Beata
Rajská, VIP seats at the Baník football or
handball stadium, and much more. To
a certain extent we operate as a sort of
unique experience provider.
Jaguar Land Rover is preparing even larger
changes for us though, is that right?
You are absolutely correct, and this is also
one of the reasons why I am optimistic
about the future. JLR’s “Reimagine”
strategy and new direction of “modern
luxury” aims to make them the most
sought after manufacturer of luxury
vehicles, and provide the best possible
Your company is well known for
providing high quality services.
Our relationship with the customer does
not end after they purchase a vehicle. In
fact, that is where it begins. We open the
doors to a luxurious world that the British
royal family and the world’s top athletes
are part of, and offer it to our clients
within the Czech environment. We want
to offer this great historical legacy to the
people that have entrusted us to fulfill
one of their material dreams, to our
At B of B Cars you also work on projects
that, at first glance, have little in
common with the sale of luxury vehicles.
Can you tell us more about this?
Thank you for asking. First of all, selling new
vehicles will always be our primary form of
business. However, if we continue to be
successful, we will continue to develop
new additional automotive projects. Not
only is that something we enjoy doing,
but it also generates added value for
our customers. One of these endeavors,
for example, is our racing team, which
now has three special edition vehicles
for endurance races. Anyone interested
can join us at official races or circuits.
We also have an interest in purchasing,
renovating and then selling classic cars
and youngtimers. Recently, we had to
purchase special premises to further
develop this passion of ours. Furthermore,
we are working with the British Chamber
of Commerce to prepare a special event
featuring historical and contemporary
British vehicles for the Spring of 2023.
Your clients have a lot to look forward to.
Definitely. All of these accompanying
endeavors represent our efforts to
provide our customers with something
more. I strongly believe that B of B Cars
clients are the most cared for, and they
This has to require large staff and
That is true. However, we believe that it
is an investment that will pay off in the
long run. Ultimately, it is our people who
do the most critical work, not money.
I firmly believe that outsourcing even
a fraction of what we do would not yield
the same result. At B of B Cars, we are all
devoted to providing the best possible
services. Our long term employees have
proven that they can deliver quality
worthy of representing the Jaguar and
Land Rover brands.
Mr. Kiša, thank you for the interview.
Foto: Jiří Vaněk
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