help you remedy that. In September, you can
look forward to the opening of our Forbes
Ideal Place Women’s Growclub. It will be
focused on the support of female business
owners of small- to medium-sized Czech
companies, helping streamline management
and assist growth. The Growclub will follow
a strong ethical codex so that women can
feel free to openly share their troubles and
is only after one truly has
“ Ita solid
grasp of this field
somewhat of a Renaissance woman.
What field is closest to you nowadays?
All my past career endeavours helped
me develop my ability to adapt to new
fields, which is very helpful for the current
work I do at the association. Economics
and administrative work are big parts
of agriculture. The current economic
situation is proof of this. As to what field
is closest to me right now? Definitely
agriculture. You see, it is only after one
truly has a solid grasp of this field that one
the motto, ‘You need to aim high to get
your blood pumping’. Another one of my
favourites is, ‘Never take criticism from
someone you would not ask for advice’.
learns the real importance of proper soil
and crop upkeep. Thinking ahead and
managing the state in which we hand over
our soil to the next generation is critical.
The almost complete disappearance
of generational succession further
emphasises the necessity of this foresight.
Pradědem and later in Ostrava. Therefore,
the region is close to my heart; I always
enjoy my time there and try to return
regularly. Karlova Studánka is one of
my personal favourite places. I cherish
memories of when I used to spend my
summers there, whether for relaxation or
for a summer job at the spa resort.
We know you live in Eastern Bohemia. How
much time do you spend in the Moravian-Silesian Region? Do you have a favourite
place here that you like to visit?
I grew up in the Moravian-Silesian Region,
in Karlovice. I studied in Vrbno pod
that one learns the real
importance of proper soil
and crop upkeep.
Could you tell us what major goal have
you set for yourself in this upcoming year?
Currently, our main goals include building
up a wider web of cooperation between
regional clubs, setting up certain internal
processes and updating our website along
with the membership benefits section.
Next, I would like to focus on magnifying the
fluidity and satisfaction of our cooperation
with members and partners. Last but
not least, I want to ensure the smooth
operation of our projects while maximising
their capacity. Further steps would
then include an update of the Women
50+ project and a revival of the Next
Generation project, which had to be halted
due to the COVID pandemic. These two
programmes are aimed at young, talented
individuals because children are our future.
We would like to place our children on
the right path and show them the ropes of
business at a young age. We want to teach
them the value of time, work, money and
having good morals.
What do you consider to be the CMAFEM’s
main mission and what, specifically, do you
think it gave or taught you?
The CMAFEM’s motto is, ‘We help women
grow and do business’. We fulfil this goal
through all of the projects we have in store
for our members and through intensive
cooperation with them. Networking
and cross-selling are endorsed within
the association. We also organise business
missions abroad which allow us to support
not only our members but other local
businesswomen, as well. All of this gives
our members new opportunities to grow as
people and expand their business potential.
You were once a model; you have
worked in finance and insurance;
and now you operate in ecological
agriculture. All of this makes you
You have built yourself quite the resume
and have many ambitious goals for
the future. Do you have a life motto?
When it comes to those goals you
mentioned, recently I started using
Mrs Krejsová, thank you for the interview,
and we wish you the best.
Foto: archiv Romany Krejsové
POSITIV 2/2022 ǀ 19