In 2021, RBP even received an award for the
app in the digital transformation category
of the national WebTop100 competition.
‘Magnet213’ is one of our most wellknown projects. It focuses on increasing
the availability of magnetic resonance
imaging. Doctors and patients alike were
unhappy with the long wait times associated
with this imaging technology, which extended
diagnostic times and thus delayed treatment.
We decided to contract healthcare service
providers in the heart of the Moravian-Silesian
Region (which includes Ostrava, Havířov,
Karvína, and Frýdek-Místek, a total of about
half a million people) and create a web of
facilities that could offer all our clients an MRI
scan within fourteen days of request. We
can offer this service not at the expense of
persons using a different insurance company
but by making use of existing machines in
more than single-shift modes. Surcharges
from the side of RBP allowed MRI service
providers to add more operating hours to
the machines and this extra time can then be
used by RBP clients.
‘Dia213’ is another one of our telemedicine
projects, this time aimed at chronic diabetic
patients. It is a system that allows for
the remote monitoring of a patient’s blood
sugar. In collaboration with the University
Hospital Ostrava and the NDC (Czechia’s
National Monitoring Centre), we have been
able to include over seventy of our most
severely affected clients in this project.
Thanks to the remote access provided by our
mobile operators, data about the patients
gets uploaded to the hospital’s telemedicine
centre and accessed by their doctors, who
can manage and monitor it.
Our biggest project to date is Horizon II
– A Chance for the Heart. It was created
before our ‘213’ project line and was
based on the same principle as the more
recent dia213. It was aimed at cardiac
patients suffering from hypertension
and during its run worked with a total of
2,500 people. Participants were outfitted
with phones, blood pressure monitors
and bracelets that recorded physical
activity. The project was halted last year
after running for two years. Currently, the
results of Horizon II are being analysed
in order to determine whether long-term
remote monitoring has an advantage over
more conventional methods.
Can you give us a brief rundown of your
goals and plans for the next couple years?
At the turn of 2020-2021, we created
a strategic plan called RBP 2030, designed
to develop and modernise the company’s
fields of management. Digitisation
is next on the list for us. We expect
that, by 2030, we will be a fully digital
company. Gradually, we are constructing
a digital framework for all our processes,
allowing us to do away with physical
paperwork. We also plan to continue our
modernisation strategy by transforming
all of our branch offices to fit a uniformed
style and to further develop our health
programmes and web of healthcare
service providers. Due to our history of
developing alongside mining regions,
our contracts mainly include a web of
doctors operating in these areas. On
the other hand, the Moravian-Silesian
Region is now experiencing a larger
population shift than it ever has before.
More people are moving out of the region
than people coming in. In order to prevent
a situation where one of our clients moves
to a different region and finds out that
their insurance company has no locally
contracted doctors, we have begun
negotiating with healthcare providers in
more cities and other regions. Our goal in
this effort is to contract around 1,000 new
healthcare providers every year.
For many years now, RBP has hosted
events called ‘A Healthy Business’
or ‘Health Day’ at different companies.
What sorts of activities does a ‘Health
Day’ include? What type of feedback
do you receive from these events?
Initially, we only hosted Healthy
Business days at companies concerned
with the mining industry, however, we
eventually branched out to others, as
well. These events involve some of our
staff visiting the business and conducting
examinations of the employees (these
include measurements of BMI, vascular
patency, lung capacity, blood pressure,
consultations on smoking, eye and skin
mark diagnostics, AIDS tests and so on).
We also host seminars on preventative
inspections and maintaining a healthy
lifestyle. This service is free and available
to anyone, not only our clients.
What does the CEO of an insurance
company do in their free time?
How do you recharge your batteries?
Well, currently, my batteries are only being
discharged. I have two children and both
of them play tennis, and the time you have
to sacrifice as a parent of children that do
sports, tennis especially, is rather large.
Not only does this include the work week
but the weekend as well. In other words,
I do not have the opportunity to recharge
the energy I use throughout my week.
I do like doing sport, though, so whenever
I actually do have some free time, once in
a blue moon, I like to relax through sport.
Mr Klimša, thank you for the interview.
POSITIV 2/2022 ǀ 15