BUSINESS INTERVIEW

In 2021, RBP even received an award for the

app in the digital transformation category

of the national WebTop100 competition.

‘Magnet213’ is one of our most wellknown projects. It focuses on increasing

the availability of magnetic resonance

imaging. Doctors and patients alike were

unhappy with the long wait times associated

with this imaging technology, which extended

diagnostic times and thus delayed treatment.

We decided to contract healthcare service

providers in the heart of the Moravian-Silesian

Region (which includes Ostrava, Havířov,

Karvína, and Frýdek-Místek, a total of about

half a million people) and create a web of

facilities that could offer all our clients an MRI

scan within fourteen days of request. We

can offer this service not at the expense of

persons using a different insurance company

but by making use of existing machines in

more than single-shift modes. Surcharges

from the side of RBP allowed MRI service

providers to add more operating hours to

the machines and this extra time can then be

used by RBP clients.

‘Dia213’ is another one of our telemedicine

projects, this time aimed at chronic diabetic

patients. It is a system that allows for

the remote monitoring of a patient’s blood

sugar. In collaboration with the University

Hospital Ostrava and the NDC (Czechia’s

National Monitoring Centre), we have been

able to include over seventy of our most

severely affected clients in this project.

Thanks to the remote access provided by our

mobile operators, data about the patients

gets uploaded to the hospital’s telemedicine

centre and accessed by their doctors, who

can manage and monitor it.

Our biggest project to date is Horizon II

– A Chance for the Heart. It was created

before our ‘213’ project line and was

based on the same principle as the more

recent dia213. It was aimed at cardiac

patients suffering from hypertension

and during its run worked with a total of

2,500 people. Participants were outfitted

with phones, blood pressure monitors

and bracelets that recorded physical

activity. The project was halted last year

after running for two years. Currently, the

results of Horizon II are being analysed

in order to determine whether long-term

remote monitoring has an advantage over

more conventional methods.

Can you give us a brief rundown of your

goals and plans for the next couple years?

At the turn of 2020-2021, we created

a strategic plan called RBP 2030, designed

to develop and modernise the company’s

fields of management. Digitisation

is next on the list for us. We expect

that, by 2030, we will be a fully digital

company. Gradually, we are constructing

a digital framework for all our processes,

allowing us to do away with physical

paperwork. We also plan to continue our

modernisation strategy by transforming

all of our branch offices to fit a uniformed

style and to further develop our health

programmes and web of healthcare

service providers. Due to our history of

developing alongside mining regions,

our contracts mainly include a web of

doctors operating in these areas. On

the other hand, the Moravian-Silesian

Region is now experiencing a larger

population shift than it ever has before.

More people are moving out of the region

than people coming in. In order to prevent

a situation where one of our clients moves

to a different region and finds out that

their insurance company has no locally

contracted doctors, we have begun

negotiating with healthcare providers in

more cities and other regions. Our goal in

this effort is to contract around 1,000 new

healthcare providers every year.

For many years now, RBP has hosted

events called ‘A Healthy Business’

or ‘Health Day’ at different companies.

What sorts of activities does a ‘Health

Day’ include? What type of feedback

do you receive from these events?

Initially, we only hosted Healthy

Business days at companies concerned

with the mining industry, however, we

eventually branched out to others, as

well. These events involve some of our

staff visiting the business and conducting

examinations of the employees (these

include measurements of BMI, vascular

patency, lung capacity, blood pressure,

consultations on smoking, eye and skin

mark diagnostics, AIDS tests and so on).

We also host seminars on preventative

inspections and maintaining a healthy

lifestyle. This service is free and available

to anyone, not only our clients.

What does the CEO of an insurance

company do in their free time?

How do you recharge your batteries?

Well, currently, my batteries are only being

discharged. I have two children and both

of them play tennis, and the time you have

to sacrifice as a parent of children that do

sports, tennis especially, is rather large.

Not only does this include the work week

but the weekend as well. In other words,

I do not have the opportunity to recharge

the energy I use throughout my week.

I do like doing sport, though, so whenever

I actually do have some free time, once in

a blue moon, I like to relax through sport.

Mr Klimša, thank you for the interview.

POSITIV 2/2022 ǀ 15