POSITIV Business & Style

Česko-anglický magazín mapující úspěchy českých podnikatelů, inovace, investiční příležitosti a trendy v lifestylu s distribucí po celém světě. / Czech-English Magazine Mapping the Successes of Czech Entrepreneurs, Innovations, Investment Opportunities, and Lifestyle Trends, with Global Distribution.

Trust and Disappointment: Building a Brand from Scratch

Trust and Disappointment: Building a Brand from Scratch

130 ǀ POSITIV 1/2025

STYL

Alexandra Šírová, founder of the fashion brand Fine Furs, specialising in women‘s clothing made

from premium natural materials such as genuine leather, wool, and fur, shares her entrepreneurial

journey that began with a gap in the market. In this interview, she discusses her experiences—from

studying at 1

st

Internaonal School of Ostrava – mezinárodní gymnázium (1

st

ISO) to building

a brand that, aer ten years, connues to gain recognion. What challenges did she have to

overcome, and how does she manage to balance business with family life? Find out in our interview.

Trust and Disappointment:

Building a Brand from Scratch

Focení nové kolekce v Praze, Alexandra Šírová.