Business and Sport in One Team? Leading the Peloton (2. strana)
Business and Sport in One Team? Leading the Peloton
110 ǀ POSITIV 1/2025
STYL
Last year, the Toi Toi Cup was
transformed into the HSF System Cup.
What led to this change, and what
challenges did you face?
It was all about bringing the right people and
ideas together at the right time. Radovan
Šťastný introduced me to Petr Balogh, the
head of Czech cyclocross, a year ago—they
were looking for a title sponsor, and we
wanted to increase HSF System’s visibility
beyond our industry. Once again, sports
played a key role.
Supporting cyclocross was nothing new
for us, but becoming the title sponsor of
Czech cyclocross meant taking our role to
a whole new level. At the same time, we
launched the HSF System Cycling Team,
whose members actively compete in cup
races. This presented another challenge for
us, but also a great opportunity to nurture
young cycling talent.
I believe that supporting Czech cyclocross
through title sponsorship of the HSF System
Cup has great potential and will become
one of our long-term projects.
Your company makes significant
investments in corporate social
responsibility. What motivates you,
and are there moments or reactions that
reinforce the impact and real significance
of these investments?
We operate in a specific city and region
where we also live, so it feels natural to give
back to the local communities. We support
culture, sports, education, social initiatives,
and healthcare. Our CSR activities grow
every year—not only financially but also in
the number of organisations we support.
Many of these projects come to us through
recommendations from colleagues or
long-term partners. Some initiatives carry
a deeply personal dimension, such as the
Petr Zoubek Foundation, established by his
parents after Petr lost his battle with cancer.
Stories like these inspire us to continue
helping the community.
I value personal encounters the most, when
people themselves tell us that our support
is making a difference—for them and for
the region. A strong confirmation that we
are on the right path is also the recognition
we received as the absolute winner of
the Czech National Award for Corporate
Social Responsibility and Sustainable
Development in the Private Sector category.
What drives you every day, and what
dreams or goals would you like
to achieve?
The people around me—they share the
same values, whether in work or in sports.
They constantly bring new ideas on how to
push our support projects further, which
motivates me to keep going. It’s always
about the team, and that’s the foundation
we build on at HSF System.
Personally, I’d love to complete HSF System
Bike Čeladná in under two and a half hours,
and I believe August 23, 2025, will be my
chance to do it. Professionally, my goal is for
HSF System Group to remain a respected
general contractor and trusted partner, not
only in Czechia, Slovakia, and Austria but to
gradually expand across all of Europe.
Thank you for the interview.
PURPOSIA Group is one of the leading European investment groups with Czech roots.
Established in 2023 as a holding structure around its construction companies
HSF System in the Czech Republic and Slovakia, it also includes other companies,
primarily from the construction sector. However, the history of the companies that now
form the PURPOSIA Group dates back to 2002. Today, the group covers the entire
life cycle of construction projects and includes 42 companies with annual revenues
exceeding CZK 4 billion. In addition to the HSF System group in the Czech Republic,
Slovakia, and newly also in Austria, its subsidiaries include companies from the
ANTRACIT development group, as well as SK Facility, Pruniwerk, floorING, PREFA ONV,
Bezecný and Foredeck. PURPOSIA Group operates in a total of 10 European countries.