POSITIV Business & Style

Česko-anglický magazín mapující úspěchy českých podnikatelů, inovace, investiční příležitosti a trendy v lifestylu s distribucí po celém světě. / Czech-English Magazine Mapping the Successes of Czech Entrepreneurs, Innovations, Investment Opportunities, and Lifestyle Trends, with Global Distribution.

New York in Ostrava? BRUTTART Makes It Happen (2. strana)

New York in Ostrava? BRUTTART Makes It Happen

www.posiv.cz ǀ 137

STYLE

Denisa Bertóková combined courage, creavity, and her own fashion label into

BRUTTART – an event that dees the usual categories in Ostrava.

New York in Ostrava?

BRUTTART Makes It Happen

What inspired you to create BRUTTART?

My own fashion label, BERTOKDENISA, was the main

source of inspiration. I joined the Impact Hub business

programme in Ostrava, where my mentor suggested one

of the first ideas on how to gain visibility – to organise

a fashion show. The idea of putting together a small

show for friends, serving prosecco and some canapés,

didn’t really appeal to me. That was the turning point –

what if I joined forces with someone and made it truly

stand out?

A fashion show and art installations are the main

elements of BRUTTART. How will these two worlds

come together in this year’s edition?

The second edition continues to embrace an

unconventional concept, rooted in the alternative or

underground scene. The space itself plays a crucial

role in highlighting the designers – both those working

with wearable and non-wearable fashion. Designers

contribute to the overall look and feel of the event –

they’re involved in the fashion show (I won’t give away

too much) as well as in shaping the visual identity of

the stage.

Collaboration is key. For example, Vestibul Interier is

providing the chill-out zone – and here, artists must

coordinate and align their work with the furniture. The

end result is absolutely worth it.

Last year’s edition of BRUTTART brought many

surprises for guests, including a live painting

performance by Jiří Procházka from the SMEK

studio. Are you planning any unique moments this

year that you can reveal?

Jiří Procházka, the lead exhibitor of the first edition,

took on the role brilliantly. The collaboration,

communication, and his creativity were all outstanding.

I’d like to highlight that one of the key conditions was to

fine-tune the stage design.

This year’s lead artist is Dániel Somogyi, founder of the

brand Black Heart Art. You can definitely look forward

to an extraordinary exhibition.