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BrainMarket: From Dream to Reality — Jiří Votava Builds a Brand (2. strana)

BrainMarket: From Dream to Reality — Jiří Votava Builds a Brand for a Healthier Life

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BUSINESS
BrainMarket:
From Dream to Reality — Jiří Votava
Builds a Brand for a Healthier Life
Jiří Votava has always been fascinated by biology and human anatomy, which led him to
experiment with various substances to enhance both physical and mental performance during his
university years. „I read numerous studies and tested dierent combinaons of substances,“ says
the founder of BrainMarket.
The idea of creang his own supplements had been on his mind for a long me. „I‘ve always been
drawn to producing tablets that help people perform beer. This vision was further reinforced
by the movie Limitless, where the protagonist gains extraordinary abilies thanks to a magical pill,“
he recalls.
Pioneers of Biohacking and Longevity
From the very beginning, BrainMarket has positioned
itself as a leader in biohacking and longevity.
„Biohacking is an approach to health where you strive
to enhance both physical and mental performance—for
example, by using a special type of magnesium for sleep
or wearing blue light-blocking glasses,“ he explains.
Longevity, from a scientific perspective, is about
extending a high-quality life. „It‘s not just about disease
prevention but about optimising lifestyle. Science
offers many ways to prevent chronic illnesses and stay
in top shape,“ he adds.
Most Popular Products
Among the top 10 most popular products are BrainMax
Performance Magnesium, Energy Magnesium, Sleep
Magnesium, BrainMax D3 & K2, Zinc Complex,
BrainMax Omega 3, BrainMax Magtein, BrainMax
Liposomal Vitamin C, BrainMax Adaptogenic Coffee,
and BrainMax C8 MCT Oil. Each product is developed
based on scientific research and is designed to support
better sleep, focus, and immunity.
Future Vision
BrainMarket currently sells its products in nine European
countries, but its goal is to expand further west. At the
same time, it is strengthening its presence in the Czech
Republic—following its store in Ostrava, a new Prague
location will open in April. „We want to be a strong brand in
the field of longevity and health optimisation,“ says Votava.
The company is planning to expand its product range
and introduce technological innovations that make
health management easier for customers. „We are
developing our own app to help optimise lifestyle. Our
goal is to provide solutions that are simple, effective,
and accessible,“ he reveals.
His personal recommendation for a healthy life? „Treat
it like a game—don’t stress, exercise regularly, eat well,
protect your sleep, and of course, support yourself with
high-quality supplements,“ he concludes.
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