We Are Not a Conference,
We Are HRparty
HRko-HR party & festival is focused on how to improve people‘s lives and how to build
a corporate culture in companies. Great lectures, an electric atmosphere, lots of case studies, tips
and tricks—simply the best conferences ever; you will hear it all from the participants of previous
years and certainly from this year, as well. Be a part of the amazing HRko 2021 event or the
#wearenotaconferenceweareHRparty. Our questions have been answered by the organizers of this
event, Jiří Kratochvíl and Petr Juříček.
Can you briefly introduce us to the HRko
conference and how it works?
Jiří & Petr: I would like to mention that
HRko is not a typical conference. HRko is
an HR party, as we call it. We combined the
educational elements of the conference, i.e.
very interesting case studies from HR and
the top of the Czech human resources scene
with entertainment in the form of a live DJ,
great catering, a Coca-Cola chillout zone,
a workout area, virtual reality and a Data
Lab. In general, HRko is an event, thanks
to which we want to show the heads of
companies from all over the Czech Republic
that working with people pays off and it does
not have to be expensive at all. Because
a satisfied employee means an effective
employee, which means they will ultimately
bring the company much more sales than
an uninvolved one. We show this in the
example of companies such as IKEA, Bar,
which does not exist, Škoda Transportation,
VZP, UniCredit Group and TCC online,
LIKO-S, Y Soft and others. In addition, we
came up with the whole concept in such
a way that an HR department or company
CEO comes to the event, listens to interesting
know-how, discusses recruitment needs with
LMC in person, can talk to all the speakers
face to face but can also hire one of ten
talented students of VŠB-TUO, who will also
introduce themselves to the audience here.
So it is a very complex event. And most
importantly, the event is in Ostrava, so 350
listeners and locals do not have to travel
across half of the country for a similar event.
Who is the conference for and what HR
issues is it focused on?
Jiří & Petr: HRko is intended for everyone
who works with people and wants to lead
their teams effectively. The primary group
are people from HR, but also, and perhaps
especially, the heads of companies because
they are the drivers of corporate culture.
Company leaders set the direction. As we
say internally: HR, take your boss to HRko. As
for the programme, it is quite varied. Seven
speakers and seven companies will perform
at HRko on the Solitea VEMA main stage.
Everyone can present one specific project in
the form of a case study. And the purpose
is for the student to know why this project
was implemented in the company, the
state of things before the implementation,
its process and the final effect. And then
they can apply it to their company based
on this case. In general, the main topic is
working with people and increasing their
involvement, which will then be reflected in
the company‘s economic results.
Are you already organizing the fourth year,
what are your expectations for this year?
Jiří & Petr: The expectations are high
simply because the concept of HR has
undergone major changes. Once again, we
have added a number of new and similar
activities in the world that are unusual, such
as the Recruitment stage, but also the Data
Laboratory, etc. The concept of the event is
very unique. Then we had COVID, which
canceled the original fourth year, and we are
currently seeing a huge hunger for offline
events, so at this point we can say that we
are basically sold out or almost sold out. The
mood among people is completely different
than a year ago and this is reflected in their
interest in HRko. We are very much looking
forward to what Roman Vojtek will present
Thank you for the interview.
Foto: ivnty s.r.o.
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