REGION TŘINEC

účastníků – prodávajících, kupujících, realitních kanceláří

a makléřů. Zatímco prodávající zažívají boom a přibývá

tzv. samoprodejců, zájemci o koupi zoufale sledují mizející

příležitosti a narůstá i řada zklamaných prodávajících, kteří

si při prodeji leccos nepohlídali a teď sami čelí reklamacím

ze strany nových vlastníků. Zajímavě kontroverzní téma

jsou také aukce – prodávající je často vítají jako možnost

„vyšroubovat“ cenu, což naopak nelibě nesou kupující.

Málokdo se na aukce dívá jako na nástroj k rychlému zjištění „férové“ ceny tam, kde není k dispozici cenové srovnání. Z důvodu nejistoty v cenách a spokojenosti jen určité

skupiny účastníků trhu vnímáme současný realitní trh v ČR

jako nevyvážený.

Žaneta: Současný realitní trh je také velmi konkurenční

z pohledu realitních zprostředkovatelů. Vloni sice nabyl

účinnosti realitní zákon, který ukládá makléřům dodržovat

určité podmínky. Nicméně pro klienty je velmi těžké rozlišit, kdo je splňuje. STING je ale tímto o krok vpřed: nechceme být pouze školeni, chceme rovnou školit, jak se reality dělají správně. Proto pořádáme vlastní realitní zkoušky

akreditované Ministerstvem pro místní rozvoj. Odbornost

a kvalita našich makléřů, a tedy spokojenost klientů, jsou

pro nás vždy na prvním místě.

Děkujeme Vám za rozhovor.

25 Years on the Real Estate Market

The STING real estate and investment group is a purely Czech group of companies owned by

Martin Zaremba. The group has been operating in the real estate market under the common brand

STING since 1997. Next year, STING will celebrate its quarter century, during which it has grown into

a stable and economically-strong player on the real estate market. Mr Zaremba has two women in

the management of the group—Executive director Taťána Cieslarová and Operations director žaneta

Výtisková. Both directors provided us with answers to questions related to the real estate market.

The STING real estate agency is one of the leaders in

the real estate market. What does society represent

today and what is its future?

Taťána: Twenty-five years of existence on the real estate

market already proves something about STING‘s position.

Today, STING is a group of companies that provide all

housing-related services under one Czech owner. We

can find buyers, sell at auctions or secure money before

selling. We also buy ourselves or lend money against

a pledge so that clients can borrow and stay in their own

home. We have a network of luxury apartments for shortterm accommodation and a wide portfolio of real estate

for long-term rentals. We are strong in terms of capital; we

like to invest in improving and building nice places. Our

future lies in growth, stability and a focus on services with

higher added value.

Žaneta: STING is on the same foundations as it was

in the past, and as it is now—on people. In the close

management of our group, we connect the business

directly with the personal and marketing areas, so that

we can respond to the needs of clients and brokers from

all angles. At STING, we share common values, which

include honesty, diligence and good client service. We

are a purely Czech group and our values are expressed

in Czech proverbs. We know that there are no cakes

without work, and with each other we can do much

more than individuals can.

In real estate, the broker is a key person. Are there

enough suitable people in the region for this position?

Taťána: STING‘s headquarters are in Třinec, which is

why most of our branches are located in the MS Region.

During our time we have managed to bring up a lot of

successful brokers who have been living with real estate

for many years. By education, I mean a set of very

sophisticated adaptation programs that newcomers

complete during their first year. In conjunction with the

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ongoing management of the branch manager at STING,

every suitable candidate will succeed. So the question is

‚suitability‘—we perceive it more as an interest in working

on ourselves, learning, overcoming obstacles and not

being discouraged. We usually find such people among

experienced people who want to change their longstanding image after years at work, get among people

and try something new.

Žaneta: Throughout the STING group, we are in close

contact with all co-workers, including those who join

us. We recruit and train newcomers very consistently

and intensively. Nevertheless, I must admit that we are

currently addressing the lack of suitable candidates.

Actually, there are many applicants. In the past, people

outside the field, such as chefs, drivers, etc., applied to

us. Now we are happy if at least one person responds

to our advertisement. According to current data, current

corporate demand for new employees is breaking

historical records. People—although they are attracted

by real estate, are afraid to change jobs in the current

uncertain times, which is exacerbated by brokers working

as self-employed people. However, our intermediaries

do not perceive this way of cooperation as a drawback.

They know that they have the support and background in

a strong company.

You are the first real estate agency in the Czech

Republic with its own Real Estate Fund, which is under

the supervision of the CNB. What led you to this?

Taťána: The main goal of the foundation was almost

twelve years ago which gave us, in addition to economic

benefits, the opportunity to act as a direct buyer when

buying residential real estate. The fund‘s articles of

association also allow us to collect money from investors,

but we choose carefully. We are very consistent in the

transparency and fulfillment of the conditions of the

CNB‘s supervision, which allows us to negotiate with