Recruitment on Social Networks
Social networks are a phenomenon today. Between the ages of 13-54 you can find very few
people who don‘t have their profile on at least one of them. Facebook still dominates with the
number of users, but other media are coming to the fore. For example, Linkedin as a network of
professionals has almost two million Czech profiles. At the same time, a fight for new employees
is taking place on the job market which significantly changes the distribution of forces on the job
market. Employers are not able to choose from among all the candidates anymore. The candidates
themselves choose which company has the right values to join their life to.
This (new) situation also changes the role
of traditional job portals. These are visited
only by people who are actively looking for
a job. But there are also people who are not
actively looking for work, but they would
change their job in case they get an offer.
And there is probably no better platform for
these cases than social networks.
website, but also the contacts for the people
who were interested‘, adds Jiří Kratochvíl from
the same agency. ‘Speaking in terms of hard
data, I can say that we provide clients with real
contacts, while one contact in the campaign
costs between twenty and fifty crowns’.
the employee‘s personality. How do they
behave? What are their preferences,
education, work and free time interests?
That is the alpha and omega. And then, of
course, there is the interesting and engaging
creative side that attracts their attention.
On social networks, you can get as close
to the potential candidates as possible. You
approach them in their homes, on vacations
or in cafés. These people might not be
actively looking for a job, but your offer
reaches out to them practically everywhere,
thanks to unique targeting programme.
Targeting on Linkedin is then much more
professionally focused and the platform as
such is more suitable for higher positions. If
you are looking for a new financial director,
you have clearly defined that he/she needs
to come from the field of information
technologies, have at least five years of
experience and holds specific licenses and
certifications, Linkedin offers such targeting.
Each of the mentioned social networks
targets a different audience, which thus
makes it possible to focus on specific groups
‘Apart from classic advertising campaigns
that reach out to a wide audience where the
output can be in the hundreds of contacts,
recruiting people via Linkedin has proven its
value thanks to the classic job advert. It is free
and, apart from your own contact network, it
spreads among the people who are looking
for a job on Linkedin,‘ Kratochvíl claims.
Finally we have several words of advice for
you. If your company wants to become
a magnet for new employees, it has to be
open. People today want to get to know
their new employer in advance. It is not only
about starting an advertising campaign and
the agency providing you with leads. It is
also about continuous work being put into
creating the company brand, the brand of
a good employer. It is about company culture.
‘Recently, companies, mostly production
companies, have been coming to us with
an inquiry for campaigns targeted at new
employees’, says Souad Kratochvílová Kafi
from DIGITAAL communication agency in
Ostrava. ‘For HR purposes, we have invented
special techniques targeting marketing
campaigns on Facebook, Instagram and
Linkedin. We don‘t provide the client simply
with the number of clicks through to a career
in the process’. As Adam from DIGITAAL
says, ‘If you are looking for people for
production, it is best to reach out to them
on Facebook or Instagram. But if you are
looking for a professional for financial
management in a company, there is no
better platform than Linkedin’.
For the recruiting campaign to function
well, it is necessary to be able to determine
The authentic shots from your company
and the experience of your current
colleagues work really well in the advertising
campaigns. Do without clichés and corny
recruiting phrases. Often the advert that is
written with a human voice, exactly as it is
in your company, works the best. And the
advertising campaign only supports the
success of the whole recruiting campaign.
DIGITAAL communication agency in
Ostrava will be happy to help you with your
recruiting campaign, www.digitaal.cz.
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