INVESTOŘI V MSK
Key South Korean Investment
in the Moravian-Silesian Region
The car manufacturer Hyundai started production in Nošovice in November 2008 and has so far
produced over 3.5 million cars. With more than 3,000 employees, it has a production capacity of
up to 1,400 cars per day and more than 300,000 cars per year. The Tucson, i30 and Kona Electric
models are sold in more than seventy countries on five continents.
What was the initial impulse that supported the
decision to build a branch in the Moravian-Silesian
Region, specifically in Nošovice?
There are several reasons why Hyundai chose Nošovice
for its expansion into Europe. An important role was
certainly played by the fact that, two years earlier, the
construction of the plant of the sister brand KIA began
near Žilina, with which we share important suppliers, to
whom we supply gearboxes and from whom we import
engines. The investment incentives provided by the
Government of the Czech Republic and the MoravianSilesian Region and the industrial background and history
of the region, including densely populated areas and
a well-accessible and skilled workforce, certainly played
a significant role.
joined HMMC in 2006 as a lawyer.
He became Head of the Legal
Department in 2010 and since 2020
he has also headed the External
Relations Department. In 2021, he was
appointed head of the administrative
The company is considered one of the most modern
cars in Europe. Can you say what the success of
a company like Hyundai Motor Manufacturing
The success of our company is inseparable from the
success of the entire Hyundai brand. In Nošovice, we
benefit mainly from its global background, which is
extremely strong, for example, in the field of research
and development. Thanks to the long-term experience
of our parent company with alternative drives such as
electricity and hydrogen, in March 2020 we were able
to become the first car manufacturer in the Czech
Republic to start serial production of electric cars.
However, the global network of suppliers and the
cooperation of all the group‘s plants around the world
are also important. Thanks to this, we can both optimally
use our production capacity and efficiently solve supply.
This is significantly reflected, for example, in solving the
shortage of semiconductor components, when, thanks
to incredibly intensive cooperation with suppliers, we
were able to maintain functioning production even at
52 ǀ POSITIV 3/2021
a time when other car manufacturers were approaching
a full cessation of production and canceled shifts. We
repay the benefits of our parent company‘s strong
brand by staying in first place within the group in terms
of profitability, productivity and quality for a long time.
I am convinced that this success is primarily due to the
talent and work of our employees, whom we value very
much. Among other things, we like to brag that our
people are increasingly involved in the development
of new cars—recently, since the first drawings. This also
makes us unique among the brand‘s other production
plants, of which there are fifteen around the world.
The topic of the green future and sustainability
resonates strongly with the company. What specific
ecological steps have you implemented?
You are right and it is not just a question of recent years.
Even during the construction of the plant we transplanted
a thousand mature trees that would otherwise have been
felled for construction and found new places in various
parts of the area where, together with thousands of other
newly planted trees and shrubs, they create not only
a favorable environment for employees but also great
conditions for the development of biodiversity. We limit
the cutting of grass on a large part of the green areas,
which contributes to the presence of many species of
animals, including protected species. But we also take
care of the plant‘s surroundings—this year we started
cooperation with ČSOP Salamandr and we support
the renewal of the diversity of meadows in the Beskid
Mountains, both financially and through the volunteer
work of our employees. We also support the environment
through the Hyundai Endowment Fund and many smaller
local activities. Our production technologies have top
parameters not only in terms of quality and automation
but also in terms of emissions. Nevertheless, we are
constantly working on improving them. For example,
next year we will be the first plant of the Hyundai group
to use electricity exclusively from renewable sources.
What are your goals for 2022?
In 2020, we completely modernized our product
line—we introduced the new Tucson, the electric Kona
and the i30 model, including the i30 N sports variant,
underwent a facelift. Now and next year we can
therefore benefit from the great interest of customers
in these innovations and we expect a further increase
in production. Of course, it also depends on how the
current complicated semiconductor supply situation
that plagues the auto industry around the world