BUSINESS

COOP Morava retail chain and COOP

Centrum, which took place in the early

years of our company and resulted in

supplying local stores in the Opava region.

We currently supply the entire network of

these stores in this country and in Slovakia.

This was followed by other chains from the

traditional market, a large number of local

retailers and, last but not least, our e-shop.

However, we have never stayed long in one

place and are working constantly both on

the development of production technology

and on finding ways to sell our products.

What will happen to your socks and

society in general? Do you have any

visions for the future? Do you plan to

introduce any new products or expand

abroad in the near future?

We are currently dedicated to maximizing

the efficiency of the entire production and

logistics process. We have large investments

ahead of us, both in production technologies

leading to its automation and increased

productivity, as well as in increased

warehouse space, which is also associated

with streamlining logistics processes.

Outside the domestic market, we are

consolidating the position of our own brand

MORAVEC KVALITNí PONOŽKY s.r.o. on

the Slovak market. We supply individual

socks for important foreign clients, for

example, in Germany, Austria, Sweden, the

Netherlands, Switzerland and Russia. Thanks

to a good reputation, we are able to win

orders in these countries as well, which we

take as a great business card for the quality

of our products.

heel area to maximize durability and, most

importantly, a wider and flexible hem in the

calf area so as not to cause pressure. All

our socks have these properties, so you just

have to choose whether cotton, mercerised

cotton, merino wool or bamboo viscose

suits you better.

Among other things, you are engaged in

the production of custom socks. What

was the most interesting request that the

customer came up with for you?

Technologically, we have so far managed

every wish of our customers. We are often

approached by customers who have not

‘walked’ with other manufacturers and we

will fulfill their wishes in every detail.

Rather, these are deadline requirements,

especially for smaller orders up to 1,000

pairs, where customers need socks almost

immediately. The production of socks

consists of several consecutive processes

of knitting, sewing, fixing, forming, labeling,

packaging, etc.

Do you have socks in your wardrobe only

of your production or do you give other

brands a chance?

You are always learning and it is also good

to know your competition. In this regard,

we focus mainly on German, Italian and

American manufacturers. Technologically,

these are more or less similar socks as

those from our range, as well as materially.

What’s interesting are the designs, color

combinations and combinations of knitting

styles.

Is there such thing as a perfect office

sock? What material is it made of?

It‘s always about the customer‘s preferences,

especially when it comes to material. Such

a sock should, of course, have a comfortable

seam in the toe area, a reinforced toe and

Mr Moravec, thank you for the interview.

Text: redakce

Foto: archiv

MORAVEC KVALITNí PONOžKY s.r.o.

POSITIV 3/2021 ǀ 23