MarVa de Luxe: Where Art and Fashion Meet
122 POSITIV 3/2021
What led you to the creation of the MarVa de Luxe
brand? What did the beginning of the project look
like?
Marcela: In the beginning, I founded the company
MarVa Interior with the vision of creating interior
decorations. I sewed items such as bean bags and
curtains, however, I did not really enjoy this type of
work. Therefore, I founded the MarVa de Luxe brand,
where my first products were silk bathrobes. The market
was flooded with different products; I had to think of
something unique and interesting so I leaned towards
silk. At first, I only made bathrobes and lingerie; later
I also delved into shirts and female garments.
After that, we had our first fashion shows, where
Valerie and I, along with ČMAPM, collaborated on
the ‘Jarní zastavení’ event, a show centred around silk.
This is where my cooperation with ČMAPM began
and I believe that is the key to my success. Thanks to
the association, I learned how to network properly,
meet people that enjoy style and I obtained my first
commissions, which helped spread my name among
customers.
Renáta Valerie: I invited Marcela to the first silk model
fashion show held by ČMAPM, as she already mentioned.
I was always very interested in fashion, and I really liked
Marcela’s pieces. I love her creations. At first, I was simply
a satisfied customer; the rest kind of came naturally. We
have a brilliant partnership and work well together.
What do you think was the most difficult part of
conceiving the brand and stepping into the business
world?
Marcela: I think that the most difficult part was taking
the first step, taking the plunge, accepting all the
responsibility and sacrificing a lot of my free time. I left
my old office, where I had built a foothold and had
a guaranteed paycheque. It takes a long time before you
reach the market so I had to take a loan and temporarily
limit my spending.
Silk is also a very expensive and, at times, problematic
material to work with. It took me over a year to
properly learn how to sew with it, however, once you
make the decision to fight towards a goal, you have to
start somewhere. Furthermore, silk was very scarcely
Where Art and Fashion
Meet