MarVa de Luxe:
Where Art and Fashion
Marcela Vymyslická is a fashion designer, painter and the creative mind behind her MarVa de Luxe
brand, creating original pieces from sustainable materials. In our interview with her, she told us
about her approach to fashion and the exclusive products she creates. The first vice president of
the Czech-Moravian Association of Businesswomen and Managers and manager of the MarVa de Luxe
fashion brand, Renáta Valerie Nešporek, was also present for the interview.
What led you to the creation of the MarVa de Luxe
brand? What did the beginning of the project look
Marcela: In the beginning, I founded the company
MarVa Interior with the vision of creating interior
decorations. I sewed items such as bean bags and
curtains, however, I did not really enjoy this type of
work. Therefore, I founded the MarVa de Luxe brand,
where my first products were silk bathrobes. The market
was flooded with different products; I had to think of
something unique and interesting so I leaned towards
silk. At first, I only made bathrobes and lingerie; later
I also delved into shirts and female garments.
After that, we had our first fashion shows, where
Valerie and I, along with ČMAPM, collaborated on
the ‘Jarní zastavení’ event, a show centred around silk.
This is where my cooperation with ČMAPM began
and I believe that is the key to my success. Thanks to
the association, I learned how to network properly,
meet people that enjoy style and I obtained my first
commissions, which helped spread my name among
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Renáta Valerie: I invited Marcela to the first silk model
fashion show held by ČMAPM, as she already mentioned.
I was always very interested in fashion, and I really liked
Marcela’s pieces. I love her creations. At first, I was simply
a satisfied customer; the rest kind of came naturally. We
have a brilliant partnership and work well together.
What do you think was the most difficult part of
conceiving the brand and stepping into the business
Marcela: I think that the most difficult part was taking
the first step, taking the plunge, accepting all the
responsibility and sacrificing a lot of my free time. I left
my old office, where I had built a foothold and had
a guaranteed paycheque. It takes a long time before you
reach the market so I had to take a loan and temporarily
limit my spending.
Silk is also a very expensive and, at times, problematic
material to work with. It took me over a year to
properly learn how to sew with it, however, once you
make the decision to fight towards a goal, you have to
start somewhere. Furthermore, silk was very scarcely