MarVa de Luxe: Where Art and Fashion Meet
POSITIV 3/2021 123
represented on the market, so I knew that working with
it could mean a breakthrough for the brand.
Other than your cut-and-sew pieces, you also offer
individual tailoring and sewing courses. What other
services do you offer that we can look forward to?
Marcela: We want to take a more creative and holistic
approach. Tailors are few and far between; the study
programs for these fields have been shut down. Industrial
schools and their clothing-focused fields produce minds that
create something incomplete. They cannot create a finished
product. They know the theory of sewing, but do not know
how to sew. Therefore, we would like to creatively develop
these people, however, we do not quite yet have facilities for
that.
Renáta Valerie: Marcela is at her best when working on
individual tailoring, creating tailor-made pieces. Currently, we
are offering a new service aimed at women called ‘Fashion
Time for You.’ It is a service where we discuss practically all
fashion-related topics with the client, during which she can
also try on any showroom piece we have on hand.
We talk about colours, materials, styling, and we even
delve into the backstage of the studio. Each client receives
a design based on her individual tastes. The feedback we
have received from this service has been great—clients tell
us that our designs raised their confidence and made them
feel comfortable and feminine. That is truly the best reward
for us!
As a designer, what is your view of fashion? What
do you like to wear and, conversely, what is something
you do not like wearing? Is there something you would
never put on?
Marcela: I do not like to use the word ‘fashion’; I use it to
address people that shop at chains or follow trends. I prefer
the word ‘style’. A professor at the conservatory told me
that the best fashion is made by designers who create
pieces they themselves would enjoy wearing, so I never
create something I would not wear myself.
What do you consider to be your biggest professional
success?
Marcela: Turning paintings into garments is what I enjoy
the most. These projects begin with me creating a painting,
and then following that inspiration to create clothing. I take
great joy in connecting the painting and sewing art forms.
Fashion designers used to do this long ago as well, however,
they always used the paintings of other artists. I prefer to
create garments based on my own work.
What is something you are currently working on—do you
have any plans for the future?
Marcela: Currently, we would like to add a physical shop to
our workshop and showroom, as I feel like that is something
we are really lacking.
Other than expanding the brand, we would also like to
hold another fashion show interspersed with an interesting
art exhibition. Mainly, though, we would like to focus on
creating original pieces: that is our first priority.
Ladies, thank you for the interview.
Hana Dehner,