POSITIV Business & Style

Česko-anglický magazín mapující úspěchy českých podnikatelů, inovace, investiční příležitosti a trendy v lifestylu s distribucí po celém světě. / Czech-English Magazine Mapping the Successes of Czech Entrepreneurs, Innovations, Investment Opportunities, and Lifestyle Trends, with Global Distribution.

Summer Means Sunshine, Freedom and Mustang Beer

Summer has a unique atmosphere of its own. The days are longer, the evenings are warmer, and life slows down, at least for a while. We head to festivals, spend time with friends in gardens, discover new places and enjoy the feeling of freedom that is inseparably linked with this season. And just as sunshine, music and the smell of barbecues belong to summer, so too does a glass of perfectly chilled beer.

Beer has always been part of Czech culture. While in the past most of us reached for a few traditional brands, today there is more room for new flavours, styles and beer stories. Among the most popular new beers of today is the Mustang brand, which has successfully combined the strengths of traditional Czech brewing with a modern approach and contemporary tastes. A great example is the single-malt lager Mustang 12 Hořký. It is brewed using just one type of barley malt, in a similar way to how single-malt whiskies are made. The result is a full and balanced flavour with a delicate malty base, pronounced bitterness and a long finish, especially appreciated by lovers of beers with a more distinctive character.

In addition to excellent taste, Mustang also pays close attention to its image. The black horse that has accompanied the brand from the very beginning symbolises freedom, courage and untamed spirit. The ambassador of the new brand is the rapper, musician and fighter Marpo, who himself embodies authenticity, energy, determination and the freedom to be yourself. Mustang is also associated with the striking design of its bottles and cans. The Ostravar Brewery, where Mustang is produced, has made sure that with a can or bottle of its beer in your hand, you will always be the centre of attention.

It is therefore no surprise that Mustang’s popularity grows year after year. The brand can be seen not only in many good restaurants and pubs across the country, but also at Mustang Day, at Marpo’s concerts and at the largest Czech music festival, Rock for People. Wherever you enjoy your summer, Mustang is a reminder that the best moments are created in the company of friends, good music and honest Czech beer.

POSITIV Business & Style