POSITIV Business & Style

Česko-anglický magazín mapující úspěchy českých podnikatelů, inovace, investiční příležitosti a trendy v lifestylu s distribucí po celém světě. / Czech-English Magazine Mapping the Successes of Czech Entrepreneurs, Innovations, Investment Opportunities, and Lifestyle Trends, with Global Distribution.

K létu patří slunce, svoboda a pivo Mustang

www.posiv.cz ǀ 83
STYLE
Summer Means Sunshine,
Freedom and Mustang Beer
Summer has a unique atmosphere of its own. The days are longer, the evenings are warmer, and life
slows down, at least for a while. We head to fesvals, spend me with friends in gardens, discover new
places and enjoy the feeling of freedom that is inseparably linked with this season. And just as sunshine,
music and the smell of barbecues belong to summer, so too does a glass of perfectly chilled beer.
Beer has always been part of Czech culture. While
in the past most of us reached for a few traditional
brands, today there is more room for new flavours, styles
and beer stories. Among the most popular new beers
of today is the Mustang brand, which has successfully
combined the strengths of traditional Czech
brewing with a modern approach and contemporary
tastes. A great example is the single-malt lager
Mustang 12 Hořký. It is brewed using just one type
of barley malt, in a similar way to how single-malt
whiskies are made. The result is a full and balanced
flavour with a delicate malty base, pronounced
bitterness and a long finish, especially appreciated
by lovers of beers with a more distinctive character.
In addition to excellent taste, Mustang also pays
close attention to its image. The black horse that has
accompanied the brand from the very beginning
symbolises freedom, courage and untamed spirit.
The ambassador of the new brand is the rapper, musician
and fighter Marpo, who himself embodies authenticity,
energy, determination and the freedom to be yourself.
Mustang is also associated with the striking design
of its bottles and cans. The Ostravar Brewery, where
Mustang is produced, has made sure that with a can
or bottle of its beer in your hand, you will always be
the centre of attention.
It is therefore no surprise that Mustang’s popularity
grows year after year. The brand can be seen
not only in many good restaurants and pubs
across the country, but also at Mustang Day,
at Marpos concerts and at the largest Czech music
festival, Rock for People. Wherever you enjoy your
summer, Mustang is a reminder that the best moments
are created in the company of friends, good music
and honest Czech beer.
POSITIV Business & Style