Relevant Audience and Quality Content What Does THE ŽENY Offer?

Vindy Krejčí grew up in a socially excluded environment and today she understands just how crucial it is to meet the right people at the right time. That is why she built THE ŽENY, a platform that opens up topics people do not usually talk about.

Where did the impulse to create THE ŽENY come from?

I come from a socially excluded background and I realised very early on how important a role it played in my life that I met the right people – teachers who guided me – and that I had a loving family. That is exactly why THE ŽENY was created: as a space that aims to show young people their potential, help them take the first step and, at the same time, open up difficult topics such as bullying, mental health, addiction and social exclusion.

What is the essence of THE ŽENY today?

It is not just an event or a one-off project. It is a platform that connects inspiration, education and concrete opportunities for young people and women, with the aim of helping them grow both personally and professionally. We do not work only with “nice inspiration”; through events, community, a podcast and educational campaigns, we create a space where people gain a new perspective, contacts, know-how and direction.

You have several editions behind you. How have they moved you forward, and what is changing this year?

This year, we are entering the fourth year of the platform’s existence. Today, it is built on three pillars: events, content and community. The events side consists of THE ŽENY SUMMIT, THE ŽENY EXPERIENCE and Mentoring Day, while the content side includes the podcast and educational campaigns.

A major new development is the community we are launching this year for women and partners who want to stay in touch with us long term. At the same time, we are expanding beyond the Moravian-Silesian Region, looking at other regions as well as international opportunities.  Another major step is our new visual identity. We worked on it with Honza Teschner and his team at Teschner® group, who perfectly understood our values and direction. The new identity is mature, but at the same time youthful.

Three years of the platform have given you a lot of data about what women need. Are you preparing anything new as a result?

We have created THE ŽENY EXPERIENCE, a project designed for women who carry a great deal of responsibility and put themselves last. I do not see it as just another event in the calendar, but as a consciously created space for women who need to slow down, draw inspiration, allow themselves to be looked after and, at the same time, feel that time spent in this way has value. It is a format that sits somewhere between relaxation, an experience, good company and a practical dimension.

What will THE ŽENY SUMMIT bring this year?

We are creating THE ŽENY SUMMIT as an event where women from different fields, professional levels and stages of life come together. Alongside the powerful stories of our ambassadors, this year we are placing even greater emphasis on workshops, know-how and topics that participants can choose according to what they themselves are dealing with. Beauty & relax zones are also part of the event, creating a natural space for networking. I see the underlying theme of this year’s SUMMIT as wellbeing, longevity and the search for a way to grow while also being more satisfied in life.

Young people and experienced women in one place. Does intergenerational exchange of experience work in practice?

It does – but only when it is not merely theoretical and is based on real encounters. Young people often do not lack information, but rather context, role models and the opportunity to see a specific human journey up close. Experienced women, in turn, gain an understanding of how the younger generation thinks today, what they are dealing with and what ambitions they have. This is valuable for companies, leaders and entrepreneurs too.

What topics and uncertainties do young people and women struggle with most often today?

Among young people, I see uncertainty about where to go, how to choose their path and how to believe in themselves in an environment full of comparison and pressure to perform. Among women, it is overload, the pressure to manage everything and the loss of space for themselves. Unless these things start being named in time, they can lead to long-term exhaustion, frustration or even mental health difficulties. That is why it is important for us to open up these topics preventively.

Mentoring Day, your festival of modern professions – why does it make sense?

For me, the most important thing about Mentoring Day is that we do not show young people the world of work theoretically, but practically and experientially. This year, we expect more than a thousand pupils from the eighth and ninth years of primary schools and students from all years of secondary schools, as well as more than fifty workshops.

Companies, entrepreneurs, non-profit organisations and schools come together there, and young people gain the most important thing – experience and contact with the right people.

What does a partnership
with THE ŽENY platform bring?

Today, companies are not just looking for a logo in the background of an event, but for a partnership with a credible purpose. THE ŽENY connects work with the younger generation, support for women, community, education and impact beyond the region. For partners, this brings a relevant target group, high-quality content and a genuine relationship with the community.