We Are Building a Network of Golf Resorts under the Brand TMR (2. strana)

STYLE The TMR company has been active in the field of tourism for a while now. What led you to enter the golf market? Entering the golfing arena had multiple reasons. First of all, it expands the portfolio of our company, which already ran ski resorts, aqua parks, amusement parks, hotels and restaurants. Golf also filled in an activity for the colder seasons. Finally, the fact that golf has a lot of potential for expansion in the Czech and Slovak Republics definitely played a role. What is the long term strategy for TMR? Our goal is to create a golf network across the entirety of both the Czech and Slovak Republics so that we have a golf course available in every region, along with a cross-section of all kinds of these facilities. Our target status includes fifteen to twenty resorts. We are constantly communicating with other resorts and offer their owners what are, I believe, great conditions for long-term rent (twenty years and more). It is an opportunity for them to obtain a stable income while relieving themselves of the worries included in running the resort. TMR runs the MICE and GoPass programs. How do they work and what are they for? Yes, GoPass is probably the largest program across all TMR operations. It is focused on individual clients and, simply said, it is a customer program that includes a personal e-shop. The program’s main advantage is that customers can use its benefits at our golf and ski resorts, aqua parks, hotels and even restaurants. This is also valid across all the countries TMR operates in (Czech Republic, Slovak Republic, Poland, and Austria). Of course, we also dedicate a lot of time to the MICE program, as well.Services are very important to us, especially because TMR runs sixteen hotels and facilitates many company events (seminars, congresses, training, team building, parties, etc.). Thanks to our large portfolio of hotels in many different areas, we can always find the ideal solution for each client, whether it regards the location or room size or hotel type. We can also offer very favorable conditions at the golf resorts (Ostravice, Olomouc, Kaskáda) during the off-season. What does this mean for the players and what benefits does it offer? For the players, this mainly means that they will have the opportunity to play on a larger variety of courses. Our basic philosophy includes no limits when it comes to course choice. Therefore, if a player has a limited amount of entries as part of our membership or “GolfSezónka,” they can use these entries at any of the TMR golf resorts at any time in any order. Each game can be played at a different course. There is also a new membership level in all of our clubs that allows players to play an unlimited number of games at any of our courses throughout the entire season. Of course, further benefits await players with GoPasses in Olomouc, including a discount at the restaurant. How does the Ostravice golf resort take care of beginners? I think that most golf players would tell you that Ostravice is not a course for beginners. This, however, only encourages us to develop programs for beginners and put our large training area to good use. Excluding standard training courses, we also offer group lessons for families and also have specials courses for locals every Sunday, and a symbolic 50CZK entrance fee every Monday. Thank you for the interview. -editorial- The partnership with the golf course in Olomouc began at the end of last year. Text: redakce Foto: Marek Hajkovský POSITIV 1/2020 ǀ 75