Is This Really Your Goal?
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STYLE
That home does not have to be just a place
where we sleep between meetings.
It can be a space where we slow down,
breathe and, for a moment, reconnect
with ourselves.
Alongside aromatherapy, you also
started creating design–led games
and paddleboards. Why?
Because Jungle Way was never meant
to be just a fragrance brand. Today, our
core products are aroma diffusers that
work without water or heat, pure essential
oils and incense blends made from some
of the finest aromatic ingredients
in the world. From the very beginning,
however, we thought differently from most
aromatherapy brands. For us, the products
are not the goal. They are a means
of helping people create a moment
at home when they can switch off and be
fully present again.
From the outset, we thought
about the kinds of moments we wanted
to help people create. When you come
home after a demanding day, it is not just
about how the space smells. It is about how
you feel in it. That is the feeling we wanted
to create. And when you look at it from that
perspective, incense blends, essential
oils, aroma diffusers, a design–led game
and a paddleboard suddenly all make
sense alongside one another.
In every case, it is really about the same
thing. A moment when you put your phone
down, stop trying to solve something
and are fully present wherever you are.
That is the idea that connects everything
we do.
What do you do differently today to avoid
burning out?
I still work a lot. But the reason why I work
has changed. I used to feel that I had
to seize every opportunity, be involved
in everything and keep growing constantly.
Today, I think much more often about what
to say no to.
I have learnt to delegate more, to trust
the people around me and to accept
that a company does not have to depend
on its founder controlling every detail.
Paradoxically, that is exactly why it works
better today than it did before.
What advice would you give
to entrepreneurs?
I do not think everyone needs to go
to the Amazon. In business, we are
constantly surrounded by noise. Numbers,
emails, social media and the expectations
of those around us. It is very easy to achieve
every goal and still lose yourself completely
along the way.
If I could give one piece of advice,
it would be this: from time to time, stop
and ask yourself one simple question – am
I building a life I truly want to live, or simply
the life that others expect me to live?
That question changed not only my
company, but my entire life.
Success alone does not
give you the answers.