BUSINESS

Why Advertise Your Corporate Culture?

You Would Be Surprised by How Much

It Helps With Recruitment

What is a common challenge faced by companies in essentially any field? A lack of people.

Traditional recruitment methods are no longer effective. The demand exceeds the supply

in HR. Though our company may be taking huge leaps, potential employees never hear

anything about them. This is but one mistake in a long list of common errors in recruitment.

Many companies greatly lack in their communication and presentation of corporate culture,

and this deficiency is only exacerbated when new employees need to be hired in a short

span of time. These businesses may attempt to quickly put together a marketing campaign,

however, without careful long term consideration, they usually bear no fruit.

Our company has concerned itself with

HR marketing for engineering, logistics

and technological companies for many

years. We often see businesses that

do well in management and sales, but

end up disregarding recruitment. We

are marketers with a specialized focus

in social media. We help companies

get relevant contacts for employees

and business partners through social

networks. One of our main products

within this field is called HR mining. Our

experience has shown us that there are

two broad groups of companies, ones

that invest into presenting their corporate

culture and ones that quickly try to

put together a recruitment campaign,

but never actually invest into HR

marketing. There are stark differences

between these two approaches, mainly

in the proportion of contacts gained

to campaign cost. While companies

that have their PR handled well may

receive dozens or even hundreds of

contacts monthly, totaling up to around

a website and starting up a new internal

HR marketing system are not cheap or

easy endeavors. However, this is what

gave us the idea to create a web portal

that presents the corporate cultures

of different companies within the

Moravian-Silesian region in a modern

We are able to attract potential employees that will fit in

with your vision. Those on the market for a new job can use

NášKmen.cz to look for specific positions that offer.

20 CZK per contact, those that maintain

lackluster marketing end up paying well

in excess of 100 CZK per contact.

Web presentation is one of the largest

differences

between

the

two

approaches. This includes the ways

in which the company presents itself

to potential employees and the state

of its career page. Making updates to

and unique manner. With that, I would

like to present you with the corporate

culture web NášKmen.cz. This website

is aimed at polishing corporate culture

marketing to attract new talent.

This service involves the creation of

a company profile, where we will

film interviews with your employees,

document everyday life within your

company with photographs and then

write up a captivating summary of your

corporate culture. Your page can then

be further accompanied by a list of open

positions. Thanks to this approach, we

are able to attract potential employees

that will fit within your vision. Those

in the market for a new job can use

NášKmen.cz to look for specific

positions that offer, for example, work

from home, a dog friendly workplace,

time off during family birthdays, or

the opportunity to take part in global

projects that might change the world.

Follow NášKmen.cz, or even better, join

the numerous companies that believe

people to be their biggest asset and

have used this service to present their

strong corporate culture. This service

not only helps their business grow, but

it also helps their employees grow.

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