BUSINESS
Why Advertise Your Corporate Culture?
You Would Be Surprised by How Much
It Helps With Recruitment
What is a common challenge faced by companies in essentially any field? A lack of people.
Traditional recruitment methods are no longer effective. The demand exceeds the supply
in HR. Though our company may be taking huge leaps, potential employees never hear
anything about them. This is but one mistake in a long list of common errors in recruitment.
Many companies greatly lack in their communication and presentation of corporate culture,
and this deficiency is only exacerbated when new employees need to be hired in a short
span of time. These businesses may attempt to quickly put together a marketing campaign,
however, without careful long term consideration, they usually bear no fruit.
Our company has concerned itself with
HR marketing for engineering, logistics
and technological companies for many
years. We often see businesses that
do well in management and sales, but
end up disregarding recruitment. We
are marketers with a specialized focus
in social media. We help companies
get relevant contacts for employees
and business partners through social
networks. One of our main products
within this field is called HR mining. Our
experience has shown us that there are
two broad groups of companies, ones
that invest into presenting their corporate
culture and ones that quickly try to
put together a recruitment campaign,
but never actually invest into HR
marketing. There are stark differences
between these two approaches, mainly
in the proportion of contacts gained
to campaign cost. While companies
that have their PR handled well may
receive dozens or even hundreds of
contacts monthly, totaling up to around
a website and starting up a new internal
HR marketing system are not cheap or
easy endeavors. However, this is what
gave us the idea to create a web portal
that presents the corporate cultures
of different companies within the
Moravian-Silesian region in a modern
We are able to attract potential employees that will fit in
with your vision. Those on the market for a new job can use
NášKmen.cz to look for specific positions that offer.
20 CZK per contact, those that maintain
lackluster marketing end up paying well
in excess of 100 CZK per contact.
Web presentation is one of the largest
differences
between
the
two
approaches. This includes the ways
in which the company presents itself
to potential employees and the state
of its career page. Making updates to
and unique manner. With that, I would
like to present you with the corporate
culture web NášKmen.cz. This website
is aimed at polishing corporate culture
marketing to attract new talent.
This service involves the creation of
a company profile, where we will
film interviews with your employees,
document everyday life within your
company with photographs and then
write up a captivating summary of your
corporate culture. Your page can then
be further accompanied by a list of open
positions. Thanks to this approach, we
are able to attract potential employees
that will fit within your vision. Those
in the market for a new job can use
NášKmen.cz to look for specific
positions that offer, for example, work
from home, a dog friendly workplace,
time off during family birthdays, or
the opportunity to take part in global
projects that might change the world.
Follow NášKmen.cz, or even better, join
the numerous companies that believe
people to be their biggest asset and
have used this service to present their
strong corporate culture. This service
not only helps their business grow, but
it also helps their employees grow.
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