At Home in Kopřivnice
for 15 Years
The family-owned company Brose is the fourth-largest
automotive supplier in the world. Every second newlyproduced vehicle in the world carries at least one
product made by Brose. Since 2003, the company has
been present in the Czech Republic, first in Rožnov pod
Radhoštěm, and from 2004 in a newly-built factory in
Kopřivnice. Brose produces front and rear seat structures,
latches and electric drives for over thirty automotive
manufacturers and suppliers. Mr Niclas Pfüller, General
Manager of Brose CZ, reviewed the fifteen years of the
company operating in the Czech Republic.
Mr Pfüller, Brose CZ celebrate its 15th anniversary
of the move to Kopřivnice. How has the company
changed so far?
First of all, let me thank all of our colleagues who have
contributed to our success. I am very proud of what
we have achieved in Kopřivnice as well as in Rožnov
pod Radhoštěm. Fifteen years ago, experts from our
German plants came to teach us how to produce seats
and latches. In these fifteen years we have grown from
a sister company to a technology lead plant, a plant
with our own experts and specialists in various fields.
Now we provide support and instruction to other
Brose plants everywhere in the world, operating central
controlling, purchase management, IT, and European
transport management, all from the Czech Republic.
What makes Brose different from other businesses
in the region?
The principal differences can be found in four
areas: the stability and long-term vision of a familyowned enterprise; a strong regional team with an
entrepreneurial approach; innovative technologies;
and a strong product portfolio. We understand the
importance of creating a modern and attractive work
environment. At the same time we realize that such
an environment does not mean only employing stateof-the-art technologies but also providing support for
staff and having strong leadership.
Besides the high density of robots in production,
which make employees’ work easier, we support our
leaders in the development of their leadership skills.
We offer a wide range of benefits to all our employees,
from having our own canteen with a great selection
of tasty and healthy meals for reasonable prices, the
Brose Kids Club (educational- and leisure-time facility
for children from one to fifteen years old) and camps
for children to races, championships and contests and
a team of our own physiotherapists.
All employees have equal opportunity to grow,
promote and take part in programmes of further
development. These activities have been recognized
by a few institutions, granting us the certificate of the
Top Employer in the Czech Republic and a HealthPromoting Company of the 3rd degree (which is the
What is your vision of the future of the company?
We have a high-quality product portfolio not
influenced by changing trends in alternative fuels.
We are focusing on the mechatronics of interiors of
the future, complete seating systems and doors in the
interconnected and autonomous world of driving.
Our aim is to remain a stable and responsible employer
in the region. We want to maintain the present
volume of production and use the latest technologies
supported by digitization. We see great prospects
in product development and the sharing of services
within the Brose Group on the way to global progress.
We also intend to offer our employees interesting
career opportunities. Our team always welcomes
motivated employees who contribute to the success
of our enterprise.
Thank you for the interview.
Brose CZ spol. s r.o.
POSITIV 4/2019 ǀ 15