Twenty Years of Developing Skills
Aleksandr Ključnikov is rector of the College of Entrepreneurship and Law (Vysoká škola
podnikání a práva a.s.). His expertise is Enterprise, Financial Management of Small and Medium
Enterprise, Financial and Credit Risk, Finance in International Trade, and Marketing in Education.
He has published over eighty scientific articles and is a member of Scientific Boards of universities
and expert magazines in our country and abroad.
Mr Ključnikov, how would you introduce
the school to entrepreneurs? What exactly
can they expect from your graduates?
The College of Entrepreneurship and Law
was established twenty years ago. From the
very beginning, it has focused on business
and enterprise, quite an exceptional profile
in the Czech Republic. Our educational
concept, first defined by doc. Josef Jünger,
founder and first rector of the school, has
always been based on the development
of soft entrepreneurial skills with our
students. The study programmes have
always been defined as professional, aiming
at acquiring practical habits and routines
which the students then reinforce
in practice at our partner businesses. We still
maintain a practical focus in all of our study
A characteristic aim of our study programme
is to educate graduates who master both
theory and practice, who master the
particular profession which will become their
job right after they finish school.
The Bachelor’s studies prepare students
to master the tactical and operative
management of their jobs in enterprise,
agenda in law, safety studies, and
marketing communication. Our “product”
for enterprise is a graduate who is able
to immediately start an expert job
in a particular section of the business.
The Master’s studies introduce students
to the complex comprehension of
processes in enterprise, an understanding
of the company as a whole, and it works
to develop each student’s strategic thinking.
A graduate of our Master’s programme
is ready to strategically manage a company
The graduates of our study programmes
in law and marketing communication learn
these strategic and complex insights, too.
How do you feel about the current state
of business and enterprise in our region?
The level of business and enterprise
in our region is developing. I have lived
in Ostrava for over twenty years. I see
the region has a strong basis in industries
and is a bit stiff in the sphere of services.
Differences in multiculturality between
Prague, Brno, and Ostrava is obvious.
That may be why some trends come
to Ostrava later.
The best qualities of our region are
in industry, where enterprise transforms
into an industrious innovation thanks
to the inventiveness and qualities of local
experts and professionals. The service sector
develops at a slower tempo but positive
dynamics have recently been very clear.
My last question is personal: you are not
a native in the region. When did you come
to Ostrava? How do you like living here?
I arrived in Ostrava as a student from
Belarus in 1998 thanks to the cooperation
of the predecessor of the College
of Entrepreneurship and Law with the Central
Bank of Belarus, who had their employees
educated here. During my studies, I went
to the USA on a US government scholarship
programme, and then decided to stay in
the Czech Republic, in Ostrava.
I have travelled to over forty countries all
over the world and I see the Czech Republic
as one of the best places for life worldwide.
As for the quality of life here (apart from
occasional problems with air pollution),
I often say Ostrava is a perfect place
to live. It is unique in its traffic infrastructure,
transport accessibility with connection
to the nearby international airport, and it
has amazing landscapes. I really enjoy living
Thank you for the interview.
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