Unikátní skener v Galerii výtvarného umění v Ostravě slouží i

REGION Twenty Years of Developing Skills for Enterprise Aleksandr Ključnikov is rector of the College of Entrepreneurship and Law (Vysoká škola podnikání a práva a.s.). His expertise is Enterprise, Financial Management of Small and Medium Enterprise, Financial and Credit Risk, Finance in International Trade, and Marketing in Education. He has published over eighty scientific articles and is a member of Scientific Boards of universities and expert magazines in our country and abroad. Mr Ključnikov, how would you introduce the school to entrepreneurs? What exactly can they expect from your graduates? The College of Entrepreneurship and Law was established twenty years ago. From the very beginning, it has focused on business and enterprise, quite an exceptional profile in the Czech Republic. Our educational concept, first defined by doc. Josef Jünger, founder and first rector of the school, has always been based on the development of soft entrepreneurial skills with our students. The study programmes have always been defined as professional, aiming at acquiring practical habits and routines which the students then reinforce in practice at our partner businesses. We still maintain a practical focus in all of our study programmes. A characteristic aim of our study programme is to educate graduates who master both theory and practice, who master the particular profession which will become their job right after they finish school. The Bachelor’s studies prepare students to master the tactical and operative management of their jobs in enterprise, agenda in law, safety studies, and marketing communication. Our “product” for enterprise is a graduate who is able to immediately start an expert job in a particular section of the business. The Master’s studies introduce students to the complex comprehension of processes in enterprise, an understanding of the company as a whole, and it works to develop each student’s strategic thinking. A graduate of our Master’s programme is ready to strategically manage a company anddefineitsvisionanddevelopmentstrategy. The graduates of our study programmes in law and marketing communication learn these strategic and complex insights, too. How do you feel about the current state of business and enterprise in our region? The level of business and enterprise in our region is developing. I have lived in Ostrava for over twenty years. I see the region has a strong basis in industries and is a bit stiff in the sphere of services. Differences in multiculturality between Prague, Brno, and Ostrava is obvious. That may be why some trends come to Ostrava later. The best qualities of our region are in industry, where enterprise transforms into an industrious innovation thanks to the inventiveness and qualities of local experts and professionals. The service sector develops at a slower tempo but positive dynamics have recently been very clear. My last question is personal: you are not a native in the region. When did you come to Ostrava? How do you like living here? I arrived in Ostrava as a student from Belarus in 1998 thanks to the cooperation of the predecessor of the College of Entrepreneurship and Law with the Central Bank of Belarus, who had their employees educated here. During my studies, I went to the USA on a US government scholarship programme, and then decided to stay in the Czech Republic, in Ostrava. I have travelled to over forty countries all over the world and I see the Czech Republic as one of the best places for life worldwide. As for the quality of life here (apart from occasional problems with air pollution), I often say Ostrava is a perfect place to live. It is unique in its traffic infrastructure, transport accessibility with connection to the nearby international airport, and it has amazing landscapes. I really enjoy living here. Thank you for the interview. 74 ǀ POSITIV 2/2020