STYL

Silvia Matúšová, Beata Rajská, Helena Ruszová

My Greatest Wish Is to Be Happy

and Healthy. Any Other Challenge

is an Easy Fight.

Beata Rajská.Czech fashion industry icon. What makes her so successful? Becoming a successful

designer is by far not only about fashion and tailoring. You also have to be an excellent manager,

psychologist and marketing expert. With such a busy schedule, is it even possible to find time for

yourself and your health? Beata is proof that yes, it is possible if you are smart about it!

Beata, your models are the true embodiment

of femininity, as are you. We hear of unisex

fashion more and more. Do you feel that

the perception of femininity has changed

since you have been in fashion industry?

I would not say so. There have always

been women proud of and enjoying their

femininity, and women who have not cared

too much. I love being a woman and I love

very feminine fashion, so I have attracted

clients who feel the same. My clients

often are decision-makers in their spheres,

specialists, managers with busy timetables.

However, when I ask them for a dress fitting

appointment, I love how they put everything

aside and come. They understand how

important it is to cherish their femininity

regardless of circumstances.

Good quality material and a fine cut make

a perfect dress; it is nearly impossible

to look beautiful and feel comfortable

without these two ingredients. What

is your key to the timeless beauty? You

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do look very young and vigorous. Is the key

in genetics, cosmetics, or plastic surgery?

Thank you. Most of the magic is in what

I send forth and what I wish. My primary

wish is good health. Any other challenge

is an easy fight. When you feel any pain, it

reflects in your face. I do not take health for

granted any more. Some of my friends are

doctors, and enjoy the good care provided

by the wonderful team at Moravian Premium

Care. Whenever I feel troubled, there are

specialists to provide advice and supervision.

They are available day and night and, best of

all, they provide a prevention programme. It

is we strong women who often tend to bite

the bullet and swallow our pain.

We can tell that you have a friend / doctor

on the phone ready. I admit I usually have

a panic attack, and seek advice on the

internet. Has your routine already spared

you from a serious issue?

We tend to postpone our prevention

measures and examinations because we

do not want to waste time in the waiting

rooms. This may however cause serious

trouble. My last worry was antibodies to

measles because of my little grandson’s

illness. I mentioned that when talking to

the girls from Moravian Premium Care

during my vernissage, and everything was

almost arranged for in that very moment.

They had already planned preventive

examination blood tests, so they came to

perform that in my boutique the day after.

Amazing!

And will you tell us your recipe to your

timeless beauty?

Recipe to timeless beauty? (laughing) Feel

fine! Take care of yourself, not only of your

appearance. The ancient Greeks knew

that, and called the harmony of a nice

body and soul kalokagathia. That’s it.

Thank you very much for the interview,

Zuzana Klusová.