Renáta Muchová - It’s Not Just a Product, It’s an Experience
www.posiv.cz ǀ 53
WOMAN
What key moments have strengthened you
as an entrepreneur?
Perseverance and determination are essential in
business. I’ve encountered many obstacles—from
supply issues to manufacturing challenges and
translating my vision into reality. I like to compare it to
walking alongside a crumbling rock face, where small
stones can suddenly turn into boulders, and it’s your
resolve that determines if you’ll overcome them.
How does your approach to design and production
set you apart, and what message do you aim to
convey to your customers?
I’m very visually driven, so I knew from the start that
we weren’t just selling a product but a complete
experience. Every detail—from our social media
presence to the packaging itself—is carefully
considered. I wanted each interaction with our
product to be an aesthetically pleasing experience.
That’s why I partnered with the renowned design
studio Činčera to ensure that even the unboxing is
a luxurious moment. Beyond visual appeal, quality is
non-negotiable. We use only top-quality ingredients,
and each product is rigorously tested to meet our
standards for durability and performance.
Balancing a business and personal life can be
challenging. How do you manage this balance,
and what advice would you give to other women
pursuing entrepreneurship?
I’d love to say I’ve found the perfect balance, but in
reality, it’s an ongoing journey. For me, working smart
is just as important as working hard. I focus on learning
from mistakes and cutting out unnecessary steps.
My advice to women starting their entrepreneurial
journey: be prepared to dedicate time but also learn
how to manage it and delegate tasks effectively. Focus
on areas where you can make the most impact, and
don’t be too hard on yourself if balance isn’t always
perfect.
What are your future plans? Where do you see
ORACULUM in a few years?
Our main ambition with ORACULUM is expansion,
particularly reaching an international audience. We’re
also considering a rebranding to unify and refresh
the brand, giving it an even more sophisticated touch.
Renáta, thank you for the interview.
“
The spark was a jasmine perfume
I once received from my mother.
”
“
I like to compare it to
walking alongside a crumbling
rock face, where small stones can
suddenly turn into boulders, and it’s
your resolve that determines if you’ll
overcome them.
”