Renáta Muchová - It’s Not Just a Product, It’s an Experience
52ǀ POSITIV WOMAN
ŽENY
It’s Not Just
a Product,
It’s an Experience
Could you share some pivotal moments that were
essential to launching your business?
Like many entrepreneurs, my journey began when
I noticed something missing in the market that
I personally desired. The spark was a jasmine perfume
I once received from my mother. That scent left a deep
impression on me, and I wished that others could
experience the same joy I felt back then. This desire led
me to explore the world of essences, scent typology,
and their impact on emotions. As I immersed myself,
I not only began crafting my own scents but also
embraced their complexity and influence on mood and
atmosphere. Each fragrance I created helped shape
ORACULUM’s identity and direction, reinforcing my
mission to create scents that tell stories and bring joy.
From inspiraon sparked by a jasmine perfume to
creang a luxurious experience for customers, Renáta
Muchová, founder of ORACULUM, shares insights on
the challenges of entrepreneurship, her dedicaon to
design and quality, and her quest for balance between
work and personal life.
Renáta Muchová is the founder
of the premium brand Oraculum,
specialising in exclusive perfumes
and accessories for the modern
customer with a rened sense
of sophiscaon and aesthecs.
Her brand, inspired by a unique
philosophy of fragrance as a form
of personal expression, aims to
provide customers with a profound
sensory experience that reects
their individual style. With
extensive experience in brand
management and the creaon
of disncve products, she
leads Oraculum with a passion
for detail and uncompromising
quality, pushing the boundaries
of the Czech perfume market.