Čtvrtníčková: I Wanted Freedom and the Chance to Create I Didn’t Want to Be an Employee
72 ǀ POSITIV WOMAN
I Wanted Freedom
and the Chance to Create
I Didn’t Want to Be an Employee
Her entrepreneurial journey wasn’t a leap into the unknown, but a natural step toward her dream
of freedom. With the support of her family’s business background and a strong inner vision,
she started modestly — from home, with minimal costs. Today, she runs the design studio Alodité
in the Lower Vítkovice area, helping clients create interiors that are not only beauful but,
above all, harmonious.
When did you realise that decoration and interior
design were what you truly wanted to dedicate
yourself to?
Even before motherhood, I felt that the traditional work
routine wasn’t for me. I disliked having fixed working
hours, a set lunch break, and assigned holidays. That
system made me feel trapped. I knew I didn’t want
to live like that.
After my children were born, a question began to form
within me: What is truly mine? I went through various
courses and therapies, practised yoga – I was searching
for an answer. And then a turning point came. My mother-
in-law, who works in the same field, once asked me why
I wasn’t doing it too. That’s when it all clicked.
I created my first designs in the nursery for my unborn
daughter. But I soon realised I needed more space –
I moved into a small storage room, later into my own
office. A year and a half ago, I opened a studio
in the Lower Vítkovice area. That’s where the Alodité
brand was born, embodying the idea of a muse that
harmonises the home. And that perfectly describes
what happens when I work with clients.
Do you need a natural feel for design? Did you
always have it?
At school they told me I didn’t have what it takes. And I
believed them. I buried a lot of creative things before
I even had the chance to try them. Today I know that
instinct was there all along — I just didn’t allow myself
to express it for a long time. I channelled my creativity
at least into dance, which I pursued competitively.
When do clients usually reach out to you, and what
do you work on together?
Ideally, we enter the project during the rough
construction phase, fine-tuning technical details
in cooperation with the architects – for instance,
motorised systems. Once the interior is complete,
we move on to fabrics – curtains, drapes,
and accessories. For some clients, we continue right
up to the final touches – bed linen, pillows, blankets,
vases. We furnish the home completely so that, in the
end, the client only needs to bring their suitcases.
For finished interiors, we start in the studio, where
clients can feel the materials and explore various
stylistic and price options. I find out what they prefer –
natural materials, luxury, or something in between. Both
delicate, almost gossamer-like curtains and blackout
fabrics for full shading are popular choices. For
outdoor spaces, we use outdoor fabrics – they’re
durable and easy to wash.
The next step is a meeting at the client’s home, where
Andrea Čtvrtníčková, founder of the Alodité brand, has
been working in interior design for over seven years,
combining her sense of aesthecs with the praccal
use of fabrics. She studied recreaon and economics,
is a mother of two, and began her business from
home. Today, she creates harmonious interiors from
her studio in the Lower Vítkovice area.
At school they told me I didn’t have
what it takes. And I believed them.