Grandma's Desire for Herbal Drops Established from the Roots of the Family Company, Naturprodukt. T
34 ǀ POSITIV 4/2023
BUSINESS
many decisions, and we always listen
to them and consider their suggestions
and recommendations. I believe that as
a company we are open to all opinions.
I believe that this form of expression is
the majority advantage of a family business.
Being close to each other and dealing with
everything in the family circle, so to speak.
Naturprodukt offers selected
pharmaceuticals, dietary supplements,
cosmetics and food products, all with
pharmaceutical quality. What processes
do you use to ensure that your products
not only meet natural standards, but are
also safe and effective?
In our business field, there are strict rules.
An idea and a business plan is one thing,
but then there are a bunch of procedures
and steps set by the law. We distribute
products supplied by reputable foreign
companies as well as those we create
ourselves. We follow Good Manufacturing
Practice standards and the extensive
agenda that goes with them. We stand
by the quality of our products under our
slogan Naturprodukt - partner of your
health. I would like to mention, for example,
Glucadent medical oral hygiene. We have
brought to the market a completely new
toothpaste, Glucadent Forte, which targets
periodontal disease and strengthens oral
immunity thanks to glucan. My favourite is
also the respiratory range and the IQ MAG
range - magnesium.
What impact does the fact that you grow
and process some of the ingredients
yourself have on the quality and
authenticity of your products?
We represent major brands operating in
the European market, where the quality of
these products has been proven for years.
At the same time, we are manufacturers -
operators of a food processing company
- and we produce fruit and herbal syrups
based on sugar, without preservatives,
without colouring agents and flavourings,
just as generations of our ancestors
produced them. We pride ourselves
on the old tried and tested methods of
syrup making, where fruits are juiced and
herbs macerated - and natural essential
oils are added using special technology.
Naturprodukt syrups are therefore
completely natural and free of chemical
preservatives and colourings.
But to get back to the question: yes,
we grow some of the raw materials
ourselves, and some of them are sourced
from verified suppliers. Everything is
of the highest quality, both in the input
and production process. We value all
of our customers immensely. We enjoy
their interest and are pleased when they
recommend our products or services.
In addition, you also have a restaurant
in Havířov with a home-made
manufactory. How is your entrepreneurial
spirit and experience from Naturprodukt
reflected in the operation of your
restaurant Pasta & Café Romana?
How do you connect the world of natural
products and gastronomy?
Well, that's quite an interesting story.
Naturprodukt has one of its plants on
the outskirts of Havířov, the area is called
Podlesí. We get a lot of business partners
and various visitors. We always met them
either on our company premises or
invited them to lunch in one of the nearby
restaurants. The same applied to training
our sales representatives and holding annual
meetings. And serendipity helped us - we
had the opportunity to acquire a plot of land
right next to our company headquarters,
conveniently on V Zátiší Street (in English 'In
Retreat'). Can you imagine another, more
suitable street name for building a meeting
place with business partners and associates?
Where our customers or us conduct any
meetings in peace?
We built the restaurant with reference
to natural gastronomy and with the
involvement of the resources of nature,
i.e. plants and herbs, in the process of
preparing the experience and enjoyment
associated with eating.
We opened the restaurant gradually. Initially,
in 2017, it was just a small bistro, which we
later expanded, while adding the original
building that was already on the property.
Our production of Naturprodukt syrups is
also related to the restaurant. We originally
“
One of our big plans for
this year is to get everything
in place for a successful and
sustainable launch of our
Naturprodukt fruit and herb
syrup abroad.
”