Digitalisation in Services
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BUSINESS
Digitalisaon in Services
In the fourth part of the series on
digitalisation, I asked Petr Knap, owner
of KV-Media Studio, KV-Production
and founder of the startup Qvamp,
two questions. What are the trends
of digitalisation in services? And what
are the practical benefits? Here are his
answers.
Petr Knap, Qvamp startup
The major trends in digitalisation in
services include, for example, online
booking systems. It is clear that times
are changing and so is the approach to
booking. They are no longer exclusive to
large companies. Even small businesses,
such as photographers or hairdressers,
are using simple online systems. These
systems save time significantly not
only for customers but also for service
providers.
Another trend is the use of artificial
intelligence (AI), which is becoming a key
player across all industries, and services
are no exception. Most are looking to use
AI in marketing, for example, for social
content creation and market analytics.
Speaking about new trends, we must not
forget the automation of administrative
tasks. There are softwares that help
to automate processes, simplify
administration and significantly speed up
and cheapen the delivery of services to the
customer. The key to success is to choose
the right system that suits the specific
needs of the service. This requires
some time and financial investment, but
the payback is surprisingly fast.
Does digitalisation bring about any
practical benefits?
Let's start with the customer. Today's
customer expects their requirements to be
handled quickly. Digitalisation, such as online
forms, automated responses and chatbots,
makes communication more efficient and
easier. Digitalisation allows customers to get
answers to common queries through client
portals, significantly reducing the need for
phone calls and emails. This, in turn, frees up
company employees' time to fully dedicate
themselves to customer service and its
improvement. For the owners, digitalisation
then brings significant operational savings,
increased service profitability and new
customers.
From the above feedback, it can be seen
that digitalisation in services is not just
a trend, but it is becoming a necessity
for modern business. The drive to use
technology efficiently leads to a better
customer experience and simplifies
operational processes.
Digitalisaon in services
is not just a trend, but it is
becoming a necessity for
modern business. The drive
to use technology eciently
leads to a beer customer
experience and simplies
operaonal processes.
Petr Knap