Veronika Plevová and Her Project
‘Your Sky’ With a Creative Colouring Book
Since I was a child I have loved to watch the clouds flow and imagine what is hidden in them.
I think I am not the only one who asked: How is it possible that clouds can have so many forms?
Sometimes I saw a dragon in the sky, another time it was a horse or a whale. Every second the
cloud was able to change into something else and that fascinated me. The many hours spent
watching the sky resulted in a business plan.
Good morning Veronika. When and how
did you start painting?
I started painting even before entering
primary school. When I was six years old
I decided to attend the local art school.
I remember that one time, when I was
about nine years old, I told my parents
that I would be attending it till the last year
of primary school. They just smiled and
I knew why: I never lasted more than a year
in any club or past-time activity. But it was
different with art school.
In the end, I was probably the only one
who really finished art school. It is safe to
say that I found my relationship with art
very early. When I had to decide which
high school I would apply for, I had a clear
idea. I chose the art high school in Ostrava.
I am currently in the third grade and my
field is industrial design. With the benefit of
hindsight I have to say that I picked well. If it
wasn’t for my school and my desire to learn
something new, my ‘paint-in’ colouring
book would be literally floating somewhere
in the clouds.
How did you get to the idea of ‘Your Sky’
and what can we imagine under this
‘Your Sky’ is a ‘paint-in’ colouring book
that supports the development of fantasy
and creative thinking. It contains several
interesting photos of clouds where
everyone can draw what they see in the
clouds based on their imagination. I also
added some creative tasks for personality
development. Thanks to my ‘paint-in’,
everyone can make their visions come true
and dive into their own fantasy world.
The idea to create ‘Your Sky’ came to me on
one sunny day when summer clouds were
floating above me and I was looking to see
what could I find in the sky, as usual. At that
moment, I got the idea to take a photo of
the cloud and draw in it. I really loved it
so I kept taking photos and drawing. And
then the idea for a ‘paint-in’ came. Why
should I keep these extraordinary natural
figures just for myself? In September 2020,
I came across the advertisement of ‘Soutěž
and Podnikej’ (Compete and Do Business)
and I remembered the summer sky and
my business plan. I was hesitant at first,
because the applications were to be
closed soon. I told my dad that I found this
competition but it was at the last minute.
I still remember the words he said to me
and gave me courage. ‘Sometimes the best
opportunities come at the last minute, but
you need to use them and get the most out
of them without hesitation’.
Does the Moravian-Silesian Region or
some specific organization in the region
support your project?
Yes! Since the beginning of the competition
I was supported by the MSIC (MoravianSilesian Innovation Centre). Alena Danielová
took me through the world of business;
throughout the whole competition, from
the first ideas up to the first prints. Then
MSIC offered me consultations with
Radka Šušková, a member of the CzechMoravian Association of Businesswomen
and Managers, who helped me to move
forward a lot and showed me what
entrepreneurship means. The turning point
was the moment when I also joined the
Association of Businesswomen. I have met
a lot of successful and ambitious women
who constantly motivate me. Thanks to
the association, I have gained many useful
contacts and I am looking forward to future
meetings, because they always make me
want to do something special.
You reached the shared 4th–10th place
in the national finals of the ‘Soutěž
a Podnikej’ programme. What did the
competition bring you?
First of all, it brought me a lot of knowledge
and experience. I was among people who
think like I do. I dare say that the competition
was the biggest life experience for me so
far. I met successful people with whom
I had the opportunity to consult on project
development and get a realistic point of
view on everything business-related. As
a bonus, I found new friends and started
collaboration on another project--Bloxies-where I work on the product design.
What are your next goals and plans?
In the next few weeks I plan to attend
workshops with creative works and to
develop creative workshops for parents
and their children. I would also like to
start collaborations with more shops and
schools. I plan to start my own campaign
for an e-shop and create new products
based on similar principles.
Where can we find more information
about the project?
You can find more information on the
webpage nebeprotebe.cz or on instagram
Thank you very much for the interview,
Veronika. We wish you good luck!
POSITIV 2/2021 ǀ 27