BUSINESS
Collective
Production:
Video Marketing
for Industry
Content marketing is much more than writing: current
customers and clients in B2B are active in multiple
channels, not only social networks but video-friendly
platforms. The market today is dominated by presence,
which enhances the credibility of a brand or a product.
A few statistic figures: video marketing may increase
the awareness of the brand by 54%; 87% of on-line
entrepreneurs in sales use videos as part of their
marketing strategy, while those entrepreneurs who use
content videos achieve a turnover greater than 50%
compared to those who do not publish any videos.
Why video?
A video takes only two minutes to efficiently introduce
a product or a production process, corporate culture, or the
history of an enterprise. Video is becoming an increasingly
more significant means of communicating with both the
public and business partners alike. There are several types of
videos fit for industrial enterprise: corporate image, videos
of the production process, product videos, event videos,
recruitment videos, and also videos on efficient internal
communication (such as training or anniversary videos).
A video can be an efficient strategic tool which saves time
and accelerates internal and B2B communication.
CP: Collective Production
The company is built from the collective efforts of keen
enthusiasts who produce top quality, customized video
content with a bit of fun and a keen individual approach
as a bonus. Connected by their drive, passion for their job
and years of experience in video production, they are an
international team whose impact goes beyond the expected
limits.
CP moves company presentations a level up with emphasis
of precise preparation and smooth (and enjoyable) process
of making it. CP offers the complete solution of a video from
the original idea to the final form, creating a professional
production skilled in industrial videos, with excellent
references and cutting-edge technologies allowing them
to deliver the best quality by the most reliable team. Being
well-organized and coordinated, they deliver a fair amount of
high-quality content efficiently. The greater amount of video
made, the better range there is to choose only the highestquality material for the final edit. Collective Production is
a company that has it all. Their motto is:
When technology meets
“visual creativeness...
”
CP: Behind the Scenes
Experienced in timelapse (emphasizing the intensity of
the painstaking work of employees on site), hyperlapse
(dynamic timelapse), slow motion (very efficient in illustrating
technology in production, can give rise to emotions),
dynamic views with a gimbal stabilizer combined with a ride
(only CP crew incorporates views taken by a roller skater),
they produce powerful, spectacular and extremely stable
dynamic videos including modern standard, drone-facilitated
bird-eye views.
Postproduction consists of graphic work and VFX: 3D
animation, motion texts, infographics, dynamic slideshows
and maps (e.g. a network of customers, or suppliers) to
enhance the high tech feel of the final edit of the video.
Text a foto:
Collective
production
www.
industrialnivideo.cz
POSITIV 3/2019 ǀ 43