BUSINESS

Collective

Production:

Video Marketing

for Industry

Content marketing is much more than writing: current

customers and clients in B2B are active in multiple

channels, not only social networks but video-friendly

platforms. The market today is dominated by presence,

which enhances the credibility of a brand or a product.

A few statistic figures: video marketing may increase

the awareness of the brand by 54%; 87% of on-line

entrepreneurs in sales use videos as part of their

marketing strategy, while those entrepreneurs who use

content videos achieve a turnover greater than 50%

compared to those who do not publish any videos.

Why video?

A video takes only two minutes to efficiently introduce

a product or a production process, corporate culture, or the

history of an enterprise. Video is becoming an increasingly

more significant means of communicating with both the

public and business partners alike. There are several types of

videos fit for industrial enterprise: corporate image, videos

of the production process, product videos, event videos,

recruitment videos, and also videos on efficient internal

communication (such as training or anniversary videos).

A video can be an efficient strategic tool which saves time

and accelerates internal and B2B communication.

CP: Collective Production

The company is built from the collective efforts of keen

enthusiasts who produce top quality, customized video

content with a bit of fun and a keen individual approach

as a bonus. Connected by their drive, passion for their job

and years of experience in video production, they are an

international team whose impact goes beyond the expected

limits.

CP moves company presentations a level up with emphasis

of precise preparation and smooth (and enjoyable) process

of making it. CP offers the complete solution of a video from

the original idea to the final form, creating a professional

production skilled in industrial videos, with excellent

references and cutting-edge technologies allowing them

to deliver the best quality by the most reliable team. Being

well-organized and coordinated, they deliver a fair amount of

high-quality content efficiently. The greater amount of video

made, the better range there is to choose only the highestquality material for the final edit. Collective Production is

a company that has it all. Their motto is:

When technology meets

“visual creativeness...

”

CP: Behind the Scenes

Experienced in timelapse (emphasizing the intensity of

the painstaking work of employees on site), hyperlapse

(dynamic timelapse), slow motion (very efficient in illustrating

technology in production, can give rise to emotions),

dynamic views with a gimbal stabilizer combined with a ride

(only CP crew incorporates views taken by a roller skater),

they produce powerful, spectacular and extremely stable

dynamic videos including modern standard, drone-facilitated

bird-eye views.

Postproduction consists of graphic work and VFX: 3D

animation, motion texts, infographics, dynamic slideshows

and maps (e.g. a network of customers, or suppliers) to

enhance the high tech feel of the final edit of the video.

Text a foto:

Collective

production

www.

industrialnivideo.cz

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