What is the most common thing that e-shops and
businesses approach you with?
Radim: The most common thing businesses ask us is
how to improve sales. Most e-shops “blindly” focus
solely on the “selling” part of marketing. They therefore
pour all their efforts into the performance channel, but
they forget that it is important to build a brand. If we use
the SEE THINK DO CARE framework as an example,
then most e-shops are stuck on the DO phase (selling)
and partially on the CARE phase (approaching current
customers). Nevertheless, they forget about the first two
phases, which might not bring in customers immediately,
but will weave the product/service with the brand more.
Once the customer then reaches the DO phase, it will be
easier to bring them to your side, as they would already
be familiar with the brand. Building a brand (not only
digitally), working creatively and uniform communication
are all generally overlooked by e-shops.
Jiří: If I leave out e-shops, which Radim already talked
about, then we are currently experiencing an increasing
interest in B2B, which is something that digital marketing
was not very concerned with a couple years ago, but
started receiving a lot of attention within the last two
years. B2B companies often require guidance on how
to expand abroad, improve digital communication with
business partners or how to attract new businesses or
Do business usually know what they want from digital
marketing, or do they require further guidance in this?
Jiří: Most businesses come to us with something
particular in mind. Often times, these goals are shortsighted or incorrectly set. Businesses often want fast
and cheap results; nowadays, however, such miracles
are not something we can deliver. The internet is full of
competition, and good results cannot be reached without
a proper marketing plan, budget, and strategy
Radim: It is mainly with small projects that we encounter
an expectation of instant results. We then try to advise
them in a way, that will get them started, so that their
investment in digitalisation will have the desired effect.
What are the most common myths in digital marketing?
Jiří: Generally speaking, some of our clients hold the
idea, that digital marketing works in all places at all times.
In reality, however, digital marketing simply serves to
accelerate a business. This means, that if the business
model is functional, then digital marketing works very
It is mainly due to exaggerated expectations that
we handpick business we work with, and then hold
consultations and prepare marketing strategies with them.
This way, the client comes to a better understanding of
modern digital marketing and cooperation becomes
What does your ideal client look like?
Jiří: If we are to agree with a client, it is important for
them to have a healthy business, be open to our ideas,
and be able to communicate effectively and calmly. This
is the only way we can build a friendly and long-lasting
Are there clients which you would turn down, and why?
Radim: Of course. The most common reasons we turn
someone down are: insufficient budget and low competitive
project value. We also would not cooperate with a business
that we do not ethically or morally agree with.
Jiří: We founded the agency 6 years ago, and over that
period of time, we learned how to say NO. Of course, it
took a couple missteps on our part, however, we presently
know what we want from our clients. Other than that, as
Radim said, sometimes we cannot take part in is a project
due to ethical reasons.
Ostrava is currently undergoing a big change: from
a purely industrial city it is gradually becoming
a technological and IT super power. Does this help your
Radim: Definitely. We can definitely tell the difference,
especially in the field of human resources-- we have great
universities here, but student’interest in digital marketing
has recently also greatly increased.
Jiří: The field of IT is truly very developed in Ostrava.
Businesses here attract not only programers, but also
many other people that specialize in digital fields. We, as
an agency, then have the unique opportunity to turn these
people into digital marketers.
Radim: Not to mention, Ostrava is not only developing
technology-wise, but also in the social and cultural
contexts. We try to get involved in events around the
Moravian-Silesian Region. We are part of the Patriots of
the Moravian-Silesian Region, we have developed a close
partnership with Czechitas and the School of Business
Administration of Karviná. Recently, we also started
working with the non-profit organisation Bikes for Africa,
so we are also trying to give back to the community.
What are your plans for the future-- where would you
like to see AdVisio?
Radim: In the future, we would like to offer our clients full
service in the field of digital marketing-- not only taking
care of PPC or singular services, but also offering our
clients a full grasp of the digital world and communication
on the internet.
What are you most proud of?
Radim: We are very proud of our team-- I think that we
were able to train many great digital marketers, and I
believe that there are many more to come.
Jiří: The fact that we were able to build a prospering digital
agency in Ostrava, is something that I am personally most
proud of. Even in 2012, when we founded the agency, we
had plenty of competition, and I was afraid that we might
not make it amongst all the other agencies. One of my
friends from the digital field told me that starting this sort
of agency in Ostrava is impossible, and that if we didn‘t
move to Prague, we would not make it. I’m glad he was
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