BUSINESS

Standing by the side of Czech Industry for 100 years. In 2018, the Confederation of Industry of the Czech Republic celebrates 100 years since the foundation of the first Czech industrialists’ union, the original predecessor of the present organisation. The confederation has asked its memAll of 2018 is marked with the campaign bers to share photographs, stories of their using and promoting the confederation’s businesses and to introduce interesting new logo and new graphic identity in personalities related to their industry. This traditional media as well as on social will undoubtedly accelerate the communetworks. The aim is to introduce industry as a prospective field for the young: nication on Instagram. “Drawing young the campaign pays tribute to the icons of people’s attention to industry and technical education is crucial. We want to Czech industries and enquires about the illustrate that industry offers modern and future. The confederation and its members sexy fields of study and will celebrate the anniversary at Prague work to develop lifelong Castle and will also careers,” says Jan Rafaj, Industry is the visit companies in First Vice-President of foundation of the national the Confederation of various regions. economy which has Industry of the Czech recently kept “To celebrate the cenRepublic. growing. tenary anniversary, we want to involve In autumn the repreour members as sentation of the Confedemuch as possible. Let’s take this opportunity ration and its President, Jaroslav Hanák, to popularize the industry together. Let’s will visit various regions to promote and show how beautiful and beneficial industry support enterprise in regions. “Czech busiis, how many great people and businesses nesses and their employees do great jobs. we have here, and that there is a lot to be Industry is the foundation of the national proud of,” says Eva Veličková, Manager of economy which has recently kept growing. the Communication Sector of the ConfedeI want to thank the industrial companies in ration of Industry of the Czech Republic, person during my visits to the regions,” commenting on the goals of the campaign. says Hanák.

Jaroslav Hanák

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Prezident Svazu průmyslu a dopravy ČR President of Confederation of Industry of Czech Republic POSITIV 1/2018

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