BUSINESS

Standing by the side

of Czech Industry for 100 years.

In 2018, the Confederation of Industry of the Czech Republic celebrates 100 years since the foundation

of the first Czech industrialists’ union, the original predecessor of the present organisation.

The confederation has asked its memAll of 2018 is marked with the campaign

bers to share photographs, stories of their

using and promoting the confederation’s

businesses and to introduce interesting

new logo and new graphic identity in

personalities related to their industry. This

traditional media as well as on social

will undoubtedly accelerate the communetworks. The aim is to introduce industry as a prospective field for the young:

nication on Instagram. “Drawing young

the campaign pays tribute to the icons of

people’s attention to industry and technical education is crucial. We want to

Czech industries and enquires about the

illustrate that industry offers modern and

future. The confederation and its members

sexy fields of study and

will celebrate the

anniversary at Prague

work to develop lifelong

Castle and will also

careers,” says Jan Rafaj,

Industry is the

visit companies in

First Vice-President of

foundation of the national the Confederation of

various regions.

economy which has

Industry of the Czech

recently kept

“To celebrate the cenRepublic.

growing.

tenary anniversary,

we want to involve

In autumn the repreour members as

sentation of the Confedemuch as possible. Let’s take this opportunity

ration and its President, Jaroslav Hanák,

to popularize the industry together. Let’s

will visit various regions to promote and

show how beautiful and beneficial industry

support enterprise in regions. “Czech busiis, how many great people and businesses

nesses and their employees do great jobs.

we have here, and that there is a lot to be

Industry is the foundation of the national

proud of,” says Eva Veličková, Manager of

economy which has recently kept growing.

the Communication Sector of the ConfedeI want to thank the industrial companies in

ration of Industry of the Czech Republic,

person during my visits to the regions,”

commenting on the goals of the campaign.

says Hanák.

Jaroslav Hanák

.

Prezident Svazu

průmyslu a dopravy ČR

President of Confederation

of Industry of Czech Republic

POSITIV 1/2018

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