Evolution of Logistics in Practice: How Modern Technology, Vision and Change Management Style Comple
34 ǀ POSITIV 2/2025
BUSINESS
Evoluon of Logiscs in Pracce:
How Modern Technology, Vision and Change
Management Style Completely Rewrite
the Rules of the Game
At rst glance, it seemed like another high-level, professional and inspiring benchmark event,
the kind Leaders Club have been delivering in the region for years.
But this me, at the Ostrava headquarters of Malni—inside a modern logiscs warehouse
in the heart of Contera Park—a scenario unfolded with the potenal to rewrite the rules of the
enre logiscs industry. For its April event, the Leaders Club chose the theme “Evoluonary
Development of Logiscs and Warehousing with Global Reach.” The outcome wasn’t just a sharing
of experiences, it was a manifesto of transformave courage.
When Martin Hausenblas, founder of Malfini, opened
the meeting with his vision, it wasn’t the speech of an
investor focused on executing Excel spreadsheets.
It was the voice of someone who understands that
logistics is not a cost centre—it is the core of the
customer experience. In an era when customers expect
near-instant delivery, the warehouse no longer sits
on the sidelines, it becomes the brain of the company.
And when that vision is linked with a deeper sense
of real sustainability, it forms a powerful connection
with significant global impact.
Hausenblas’ introduction flowed seamlessly into
a contribution from technical director Michal
Seltenreich, who revealed concrete parameters of the
warehouse’s transformational leap: tens of millions
of textile items processed annually, tens of thousands
of unique SKUs, and peak days involving the dispatch
of hundreds of thousands of pieces. These are not just
logistics numbers; these are figures of a system that
must run like Swiss clockwork—even when something
new is added, changed, or complicated every single
day.
Mr Seltenreich spoke plainly and without illusions
about the limitations of the current model: overloaded
picking zones, insufficient traceability options,
and relentless pressure on speed and capacity.
He introduced a new concept, one that will undergo
real-world testing as early as in May—and by September,
it is set to become the cornerstone of Malfini’s
logistics future. Featuring an automated racking zone,
an optimised layout, predictive order management,
and custom-built applications tailored more precisely
to the company’s needs than any off-the-shelf solution.
None of this would be possible without the courage
to challenge the status quo.
In the same spirit, Mr Jaroslav Bazala of the Logistics
Academy took the floor—a true master of his craft
and a logistics guru, not only in the Czech Republic. His
presentation bore a subtitle that could well summarise
the entire meeting: “The Future of Logistics .OR.
The Logistics of the Future.” This wasn’t just wordplay.
It was a question of identity.
In his talk, Mr Bazala struck a brilliant balance between
philosophy and practice. He asked what remains
constant (chaos, cost pressure, the need for on-time
delivery) and what is changing so rapidly that we can
barely keep up. He introduced concepts that, only
a few years ago, belonged to the realm of science
fiction: digital twins, the physical internet, shared
logistics, AI for demand forecasting, 3D printing.
And yet—it’s all already here. In laboratories, in start-
ups, in pilot operations.