DIGITAL LEADER Part Two
38 ǀ POSITIV 2/2025
BUSINESS
Why Knowing “Just” Technology Isn’t Enough?
In the previous instalment, we talked about how digital leadership is not just about technology.
Today, I’d like to share some specic insights from New Dimension. Perhaps some of them already
work for you – or could work in the future.
A Culture of Continuous Learning
A digital leader recognises the importance of ongoing
learning, knowledge sharing, and development.
At New Dimension, a dedicated role was created
specifically for this area. The Digitalisation Coordinator
is tasked with supporting the team in the field
of technology – teaching them new things and helping
to shift their mindset. This role is backed by leadership
through development courses and mentoring from
industry experts. The coordinator also regularly
contributes to the company newsletter and presents
at team meetings, where he shares practical examples
and is able to spark genuine enthusiasm for technology.
Data-Driven Decision-Making
A successful digital leader works with data efficiently.
He ensures that appropriate systems are in place within
the company and trains the team to use them. When
we were implementing our CRM system, it was crucial
to teach people how to use it and communicate its
added value. We explained why data needed to be
entered in a certain way, calculated how much time
the system would save and where, and showed how
we work with the outputs.
Willingness to Experiment
A digital leader creates a safe environment for
experimentation and innovation. Not every innovation
project succeeds in our company either, but we
always evaluate each one using predefined indicators
and implement specific measures that benefit
the business, regardless of the overall project outcome.
Agility supports us in managing pilot projects.
Clear Digital Vision and Strategic Thinking
A digital leader has a clear vision for digital transformation
and is able to communicate it to the team. He aligns
this vision with the overall business strategy and stays
informed about trends. For us, process digitalisation
was a strategic objective. It wasn’t just about eliminating
unnecessary paperwork or speeding things up – the key
was communicating each step across the company
and motivating people to change established workflows.
I believe that small, targeted steps can lead to major
change and move your company forward in the digital
era.
DIGITAL LEADER
Part Two