INVESTORS IN MSK
V Moravskoslezském kraji jsme i dříve jednali ohledně
vodohospodářství a zlepšování hospodaření s vodou.
Vodohospodářství je silným dánským odvětvím,
existuje nějaká spolupráce v této oblasti mezi našimi
zeměmi? Je něco přenositelné do Česka?
Stoprocentně. Největší prostor pro vzájemnou spolupráci vidíme ve sdílení zkušeností a technologií zaměřených na snižování spotřeby vody a energie při
hospodaření s vodou. V Dánsku například získáváme
elektrickou energii i z odpadní vody, respektive kalů.
Kaly a odpadní voda se pak stávají zdrojem. Ohřevem
kalů se získává bioplyn a následně elektrická energie
nebo se z něj vyrábí hnojivo či těží cenné kovy či fosfor. Pro takové investice je ovšem potřeba mít kapitál.
V Dánsku do vody investujeme, také máme nejdražší
vodu v Evropě. Na druhou stranu, od Česka se můžeme
naučit lépe hospodařit s vodou v domácnostech. Češi
mají nižší spotřebu vody, a to 89,2 na osobu na den,
l
Dánsko spotřebuje 105 l vody na osobu na den.
Existuje mnoho významných českých exportérů, kteří
již se skandinávskými zeměmi dlouhodobě spolupracují. Jací jsou Češi jako obchodní partneři?
Dánové oceňují spolehlivost, kreativitu a pracovní nasazení českých zaměstnanců. Češi a české firmy mají
v Dánsku dobrou pověst. Obecně vzato ale máme
i pár rozdílů v obchodní kultuře. Někdy narážíme
na omezené znalosti angličtiny nebo třeba na to, že
jsou Češi při jednání formálnější než Dánové. Také se
Češi snaží vyhnout negativní odpovědi a ctí hierarchii
ve firmě.
Pane velvyslanče, děkujeme Vám za rozhovor.
Denmark Invests
in Water Management to Produce Energy
Ole Frijs-Madsen was born in 1960. He has been the ambassador of the Kingdom of Denmark
to the Czech Republic since September 2017. He has operated under the Ministry of Foreign
Affairs since 1987 and, apart from ambassadorial offices, he has held many diplomatic functions
in Copenhagen, Geneva and London. He studied law at the University of Copenhagen with
a specialization in European Union law.
What do you think makes the Moravian-Silesian
Region stand out? In what direction would you see
the possibility of cooperation? And what interesting
projects in the Moravian-Silesian Region have you
recently participated in?
The Moravian-Silesian Region excels in many areas--from nature, culture, and universities to its industry and
strategic location near Poland and Slovakia. Danes are
interested in business opportunities there, especially in
the steel and engineering industries. Our companies
offer a number of innovations and technologies that
help to treat natural resources with care, whether it is
water or clean air.
Several Danish companies have selected the MoravianSilesian region for their business activities. The Danish
company DLF Seeds, s.r.o., which researches and
manufactures premium grass and forage mixtures,
invests and manufactures here. We also have the
manufacturer of insulation materials, Rockwool, and
the manufacturer of luxury electronics, Bang & Olufsen,
based in the region.
The last meeting we had with representatives of the
Moravian-Silesian Region was with the governor
and the mayor of Ostrava regarding the DanubeOder-Elbe canal. In the Moravian-Silesian Region,
we have previously discussed how to improve water
management.
Water management is a strong Danish industry.
Is there any cooperation in this area between our
countries? Is there anything transferable to the
Czech Republic?
Absolutely. We see the greatest potential for cooperation
in knowledge-sharing and technologies aimed at
reducing water and energy consumption in water
management. In Denmark, we can also obtain electricity
from wastewater or sludge–they then become a source.
Heating sludge, for example, produces biogas and then
electricity. It could also be used to produce fertilizer,
or to extract precious metals or phosphorus. However,
such investments require capital. In Denmark, we invest
in water. We have the most expensive water in Europe.
On the other hand, Czechia can teach us how to better
manage water in households. Czechs have lower water
consumption, namely 89.2 liters per person per day,
while Denmark has 105 liters per person per day.
There are many important Czech exporters who have
been cooperating with the Scandinavian countries for
a long time. What are Czechs like as business partners?
In general, Danes appreciate the reliability, creativity
and hard work of Czech employees. Czechs and Czech
companies have a good reputation in Denmark. However,
we also have a few differences in business culture.
Sometimes we come across limited knowledge of English,
or perhaps the fact that Czechs are more formal in
negotiations than Danes. Czechs also try to avoid negative
answers and respect the hierarchy in the company.
Text: redakce
Foto: archiv
Ole Frijs-Madsen
Mr Ambassador, thank you for the interview.
www.tjekkiet.um.dk
POSITIV 1/2021 ǀ 49