Collective Production: Video Marketing for Industry Content marketing is much more than writing: current customers and clients in B2B are active in multiple channels, not only social networks but video-friendly platforms. The market today is dominated by presence, which enhances the credibility of a brand or a product. A few statistic figures: video marketing may increase the awareness of the brand by 54%; 87% of on-line entrepreneurs in sales use videos as part of their marketing strategy, while those entrepreneurs who use content videos achieve a turnover greater than 50% compared to those who do not publish any videos. Why video? A video takes only two minutes to efficiently introduce a product or a production process, corporate culture, or the history of an enterprise. Video is becoming an increasingly more significant means of communicating with both the public and business partners alike. There are several types of videos fit for industrial enterprise: corporate image, videos of the production process, product videos, event videos, recruitment videos, and also videos on efficient internal communication (such as training or anniversary videos). A video can be an efficient strategic tool which saves time and accelerates internal and B2B communication. CP: Collective Production The company is built from the collective efforts of keen enthusiasts who produce top quality, customized video content with a bit of fun and a keen individual approach as a bonus. Connected by their drive, passion for their job and years of experience in video production, they are an international team whose impact goes beyond the expected limits. CP moves company presentations a level up with emphasis of precise preparation and smooth (and enjoyable) process of making it. CP offers the complete solution of a video from the original idea to the final form, creating a professional production skilled in industrial videos, with excellent
references and cutting-edge technologies allowing them to deliver the best quality by the most reliable team. Being well-organized and coordinated, they deliver a fair amount of high-quality content efficiently. The greater amount of video made, the better range there is to choose only the highestquality material for the final edit. Collective Production is a company that has it all. Their motto is:
When technology meets “visual creativeness... ”
CP: Behind the Scenes Experienced in timelapse (emphasizing the intensity of the painstaking work of employees on site), hyperlapse (dynamic timelapse), slow motion (very efficient in illustrating technology in production, can give rise to emotions), dynamic views with a gimbal stabilizer combined with a ride (only CP crew incorporates views taken by a roller skater), they produce powerful, spectacular and extremely stable dynamic videos including modern standard, drone-facilitated bird-eye views. Postproduction consists of graphic work and VFX: 3D animation, motion texts, infographics, dynamic slideshows and maps (e.g. a network of customers, or suppliers) to enhance the high tech feel of the final edit of the video.
Text a foto: Collective production www. industrialnivideo.cz
POSITIV 3/2019 ǀ 43